About EWG Verified®: A New Standard for Your Health (2024)

Think all products are safe? Think again.

Most products on the market today are made with chemicals that were introduced several decades ago. Since then, scientists have found that many of these chemicals are related to cancer, asthma, birth defects and fertility problems. Some of these chemicals are in products we use every single day - our shampoo, our soap, our furniture, our mattresses. In many cases, manufacturers don't even have to list their ingredients on their packages or websites, so there's no way for you to know what you're really getting.

Since 1993, the Environmental Working Group has tracked chemical safety, and has called out bad chemicals and the companies that use them. We are the go-to resource for parents and consumers nationwide when it comes to choosing better products for their health and their homes. And we are proud of our role.

But enough is enough.

We started EWG Verified® to drive companies to create healthier, safer products. We know there are companies that are concerned about rising cancer rates. Or about fertility challenges becoming increasingly common. Or about allergies impacting more of our young ones.

EWG Verified® recognizes products that meet EWG's strictest standards for your health. This means none of EWG's chemicals of concern. This means full transparency. This means a mark you can trust. It means EWG approved.

Our ultimate goal is for all products on the market to be free from harmful chemicals, so that everyone's purchasing decisions can finally be stress free.

When you see the EWG Verified® mark on a product, you will know that the product meets EWG's strictest criteria for transparency and health. When you see the mark, you can be confident that EWG Verified products:

  • About EWG Verified®: A New Standard for Your Health (1)

    Avoid EWG’s ingredients of concern.

    Products cannot contain any ingredients on EWG’s list of “unacceptable” ingredients with health, ecotoxicity and/or contamination concerns.

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    Provide full transparency

    Products must meet EWG’s standards for ingredient disclosure on the label, provide full transparency to EWG, including about fragrance ingredients.

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    Are backed by science

    Program standards and criteria are created by EWG’s team of scientists, formulators and toxicologists.

About EWG Verified®: A New Standard for Your Health (4)

Thank you for bringing awareness to this important topic. It's a shame how many harmful ingredients there are in our everyday products."

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The EWG Verified® Difference

There are other marks on the market, but none like EWG Verified®. It's the only mark backed by EWG's reputation, scientific rigor and 14 years of experience in product evaluations - evaluations that you already count on and that are recognized worldwide. Our team of scientists - toxicologists, chemists and epidemiologists - scrutinizes every product so you can be sure that a product bearing the EWG Verified® symbol meets our strictest standards. And most importantly, EWG Verified® is 100 percent transparent about our criteria and our evaluations. You know exactly what we're looking for in products because we tell you.

Our goal is to make it as easy as possible for someone to find products that are better for their health.

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    Look for the mark.

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    Trust that it’s backed by over two decades of science from EWG.

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    Vote with your dollar and help us demand stricter regulations on toxic chemicals in the marketplace.

EWG Verified® stands for trust.

We are committed to ensuring that every product bearing our mark meets EWG's strictest standards. We have reviewed every product and can guarantee they are free of EWG's chemicals of concern. Full transparency is our promise.

EWG Verified® is a new standard for your health.

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EWG Verified® is taking EWG's Skin Deep® ratings one step further - to help move the market, and help you make easy and informed purchasing decisions. EWG's new mark tells you which products meet our strictest criteria."

About EWG Verified®: A New Standard for Your Health (2024)

FAQs

About EWG Verified®: A New Standard for Your Health? ›

The EWG Verified: For Your Health® mark means the product goes above and beyond its green rating from EWG, disclosing more about its formulations and manufacturing processes, and ingredients that are seldom listed on product labels. Interested in learning more?

What does it mean if something is EWG verified? ›

EWG Verified® recognizes products that meet EWG's strictest standards for your health. This means none of EWG's chemicals of concern. This means full transparency. This means a mark you can trust. It means EWG approved.

How credible is EWG? ›

The EWG is considered trustworthy insofar as they do good, transparent research on the most important ingredients in public health. There have been claims online by various sources that the EWG tends to slightly overstate the danger of an ingredient, but they do not ever understate danger.

What is the EWG standard? ›

EWG's criteria are based on a variety of health standards:

Products must follow standard ingredient naming guidelines. Products must fully disclose all ingredients on the label, including ingredients used in fragrance. Product manufacturers must develop and follow current good manufacturing practices.

Do companies pay to be on EWG? ›

To fund EWG Verified and EWG Reviewed for Science, companies pay a fee to participate. Q: What is the cost of EWG Reviewed for Science? A: The cost depends on the size of the company, the number of products being assessed and the timeline.

What do dermatologists think of EWG? ›

Zoe Draelos, a consulting professor at the Duke University School of Medicine and spokesperson for the American Academy of Dermatology, who also tests sunscreen products in her laboratory, applauds the EWG for looking at the safety and effectiveness of sunscreens, but feels the group is making unfair “sweeping ...

What are the criticisms of the EWG? ›

According to Kavin Senapathy of Science Moms, the EWG "frightens consumers about chemicals and their safety, cloaking fear mongering in a clever disguise of caring and empowerment." His main criticisms are its use of "fundamentally flawed" methodologies for evaluating food, cosmetics, children's products, and more, and ...

Who funds the EWG? ›

EWG is an independent nonprofit organization largely funded by individual donations and grants from charitable foundations.

What site is better than EWG? ›

Top 7 Competitors & Alternatives to ewg.org

The closest competitor to ewg.org are heb.com, incidecoder.com and skinsafeproducts.com. To understand more about ewg.org and its competitors, sign up for a free account to explore Semrush's Traffic Analytics and Market Explorer tools.

Where does the EWG get their data? ›

Where did the data in your database come from? EWG requested water contaminant data from public and environmental health agencies in all 50 states and the District of Columbia. We then compiled the over 31 million records we received.

Is EWG certified legit? ›

A mark you can trust

When you see the EWG Verified® mark on a product, you can be sure it's free from EWG's chemicals of concern and meets our strictest standards for your health. As of today, 2453 products have been approved for the EWG Verified® mark.

Is EWG verified better than a rating? ›

An EWG Verified: For Your Health® mark on a product means that the product goes above and beyond its green rating in EWG's Skin Deep® because the company has disclosed more about its formulations and manufacturing processes.

How much is EWG verified? ›

By submitting an application to the EWG VERIFIED™️ program, you agree to a $250 per product evaluation fee.

Who is in charge of the EWG? ›

It's this belief that inspired our president and co-founder, Ken Cook, to create EWG. Since 1993, we've worked tirelessly to protect public health.

Who makes up the EWG? ›

Scientists, attorneys, analysts, data and communications specialists - our team is a diverse group of experts with deep knowledge about environmental health. We're united behind our mission to empower you with breakthrough research to make informed choices and live a healthy life.

Is EWG Healthy Living legit? ›

The EWG's Healthy Living app was developed by the Environmental Working Group (EWG), a nonprofit organization dedicated to improving chemical safety in the US, to provide you with answers. EWG pushes industries to adopt their standards and to say no to harmful chemicals.

Are EWG verified products safe? ›

When you see the EWG Verified® mark on a product, you can be sure it's free from EWG's chemicals of concern and meets our strictest standards for your health. As of today, 2453 products have been approved for the EWG Verified® mark.

How does the EWG rating work? ›

EWG combines the three separate ratings - nutrition, ingredient concerns and processing - into a single score for each food product. These overall scores represent our integrated assessment of the food. Scores range from 1 (best) to 10 (worst).

What makes something an EWG? ›

Electron withdrawing group (EWG): An atom or group that draws electron density from neighboring atoms towards itself, usually by resonance or inductive effects.

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