America's favorite Super Bowl snacks, according to Instacart data (2024)

FAQs

America's favorite Super Bowl snacks, according to Instacart data? ›

Tortilla chips cinched the coveted No. 1 spot, while the top five were rounded out with cola, cheese blend, salsa and pretzels, respectively. The top 20 categories were established by finding foods that were in the highest share of carts during the week ending Feb. 12, 2023, compared to the rest of the year.

Tortilla chips took the top spot for the No. 1 must-have snack during a game day party, followed by cola, cheese dips and salsas.

1 In 7 Americans Order Take Out

"But what are people ordering for their Super Bowl watch parties?" is a question you may ask yourself because you're looking to create a game day menu. The three most popular Super Bowl dishes people order are pizza, chicken wings, and chips with dips.

According to various sources, around eight million pounds of guacamole, or the equivalent of 3628.73 tons, are eaten on this day annually.

Rice Krispies Treats Are America's Most Popular Snack

The customer and data-centric platform HubScore recently released its Favorite Snack By State Report, showcasing the most sought-after munchies nationwide.

Snack foods remain a popular choice for many. Chips and classic game day favorites top the Super Bowl food shopping list with 75% of Super Bowl watchers planning to buy chips, followed by dips / salsa / guacamole (67%), pizza (47%), chicken wings (42%), and nachos (22%), Numerator figures show.

At the past two Super Bowls, hot dogs ran from $8 to $12, but after a year where every figure involving cost hit all-time highs, the 2024 game day event is more than likely to top those numbers. Bookies.com is projecting Super Bowl LVIII hot dog prices to be somewhere in the realm of $12.75.

NFL vice president of communications Brian McCarthy told Newsweek in 2022 that the league doesn't pay halftime performers an "appearance fee, but the artists are indeed paid union scale." But Newsweek reported that under the union agreement that would've been about $1,000 a day for the Jennifer Lopez and Shakira Super ...

A 30-second spot to air during the 2024 Super Bowl costs $7 million It's the same price tag as last year, but over 200% more from 20 years ago.

Super Bowl week ranks #1 in terms of total snack sales for the entire year. The snack data compared buying stats from Super Bowl 2023 to stats from the prior year. Notably, the most significant sales spikes during Super Bowl week were in the categories of corn chips, tortilla chips, pretzels, and potato chips.

Which halftime show has the most viewers? ›

Rihanna. Rihanna performs during Apple Music Super Bowl LVII Halftime Show at State Farm Stadium on Feb. 12, 2023 in Glendale, Arizona. With 121 million viewers, Rihanna's 2023 performance during Super Bowl LVII is the most-watched halftime show in history.

“Minutes right before the kickoff was the question, 'Why does Usher wear gloves?' ” Martinez says other top searches included Taylor Swift, Blake Lively, Ice Spice, Travis Kelce, Patrick Mahomes, and Christian McCaffrey. There was also a spike in searches for Beyonce after she announced new music after a commercial.

Given that each chicken has two wings, the amount of birds slaughtered just for Sunday's big game is a staggering seven hundred twenty-five million. America slaughters over 9 billion chickens for food each year, meaning almost a tenth of all chickens consumed annually will happen during a few hours.

The American Pizza Community (yes, it's a thing) said that over the last few years, about 12.5 million pizzas are ordered, baked, and delivered to football fanatics on Super Bowl Sunday. Domino's told the APC they sell more than 11 million slices on that single day.

The top three most popular Super Bowl foods are chips and dip, chicken wings and pizza. It is estimated that 1.45 billion wings will be eaten, 10 million pounds of ribs will be sold the week of Super Bowl and 11.3 million pounds of potato chips will be eaten.

Rihanna. Rihanna performs during Apple Music Super Bowl LVII Halftime Show at State Farm Stadium on Feb. 12, 2023 in Glendale, Arizona. With 121 million viewers, Rihanna's 2023 performance during Super Bowl LVII is the most-watched halftime show in history.

Super Bowl LVIII is the most-watched program ever, averaging 123.4 million viewers across all platforms, up +7% versus last year's Super Bowl which was the previous record (115.1 million).