Simple
We offer customers an accessible service, with simple and easy-to-understand products. We use simple language and improve our processes every day.
Personal
We serve our customers in a personalised way, offering products and services that are tailored to their particular needs. We want each and every employee and customer to feel valued and treated in a unique way.
Fair
We treat our employees and customers fairly and equally; we are transparent and we deliver on our promises. We have good relations with the various stakeholders because we understand that what is good for them is also good for Santander.
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