EDITORIAL: Usher Used His Super Bowl Performance to Celebrate the Beauty of Black Culture (2024)

Posted inEditorial

EDITORIAL: Usher Used His Super Bowl Performance to Celebrate the Beauty of Black Culture (1)byWI Editorial Staff

EDITORIAL: Usher Used His Super Bowl Performance to Celebrate the Beauty of Black Culture (2)
EDITORIAL: Usher Used His Super Bowl Performance to Celebrate the Beauty of Black Culture (3)

Sign up to stay connected

Get the top stories of the day around the DMV.

Usher’s highly anticipated Super Bowl LVIII performance on Sunday, Feb. 11, turned out to be a more than 12-minute, high-energy, star-studded set, filled with loads of the singer’s hits such as “My Way” (1997), “Caught Up,” “Confessions,” “Yeah” (all 2004) and “OMG” (2010).

With appearances from Alicia Keys to sing her and Usher’s celebrated duet “My Boo” to will.i.am., H.E.R., Jermaine Dupri, Lil Jon and Ludacris, the singer brought out heavy hitters to help perform some of his celebrated bangers. However, in addition to celebrities, Usher, during Black History Month, featured important aspects of African American life, history and culture.

Jackson State University’s (JSU) marching band Sonic Boom of the South performed with Usher during the big game. Already a lauded band among those in the know – Usher’s Super Bowl show offered the HBCU (historically Black colleges and universities) an opportunity to perform as part of football’s biggest night.

In addition to the Sonic Boom, Usher also brought out two members of Kappa Alpha Psi fraternity to dance alongside him as he performed his 2008 song “Love in this Club.” Using their signature red and white canes, the brothers showcased classic moves and further exposed audiences to the Divine Nine, and Kappa Alpha Psi, which was founded on January 5, 1911.

Usher brought precious pieces of Black culture to the masses.

According to Nielsen on the Tuesday after the Super Bowl, Usher’s performance averaged 129.3 million viewers (a 7% increase from Rihanna’s 121 million last year) making it the most watched halftime show on record, the Associated Press reported.

From an HBCU marching band to the classic Kappa canes and shimmy, audiences across the nation and globe were able to briefly tap into the deep history, culture and breadth of African American performance practices and traditions.

EDITORIAL: Usher Used His Super Bowl Performance to Celebrate the Beauty of Black Culture (2024)

References

Top Articles
Latest Posts
Article information

Author: Duane Harber

Last Updated:

Views: 5634

Rating: 4 / 5 (51 voted)

Reviews: 82% of readers found this page helpful

Author information

Name: Duane Harber

Birthday: 1999-10-17

Address: Apt. 404 9899 Magnolia Roads, Port Royceville, ID 78186

Phone: +186911129794335

Job: Human Hospitality Planner

Hobby: Listening to music, Orienteering, Knapping, Dance, Mountain biking, Fishing, Pottery

Introduction: My name is Duane Harber, I am a modern, clever, handsome, fair, agreeable, inexpensive, beautiful person who loves writing and wants to share my knowledge and understanding with you.