Here’s how much food and drinks cost at Super Bowl 2023 (2024)

FAQs

How much will a hot dog cost at the Super Bowl? ›

At the past two Super Bowls, hot dogs ran from $8 to $12, but after a year where every figure involving cost hit all-time highs, the 2024 game day event is more than likely to top those numbers. Bookies.com is projecting Super Bowl LVIII hot dog prices to be somewhere in the realm of $12.75.

Pictures from inside the Allegiant Stadium this Super Bowl week have shown exactly what people will have to pay for basic food and drink. When it comes to a single slice of double pepperoni pizza, you're looking at $13.99 (£11.09). It's a dollar less without the meat.

A souvenir bucket of popcorn is $14.99, while a beer will cost between $13.99 and $17.99, with wine priced at $16.99. Bottles of water or soda are priced at $6.99. Live on DAZN: Super Bowl LVIII for just £0.99. Click here for details.

Spending on food, drinks, decorations, apparel and other goods could total $17.3 billion, the National Retail Federation says.

Even so, why are they $60?!

Well, they were being served at this year's Super Bowl at the Allegiant Stadium in Las Vegas. Is all the food at the Super Bowl so expensive? In a word, yes: alongside the deluxe nachos, fans were reporting $13 hotdogs and $17 beers.

The cost of a 20-ouncer is $17.50, or $35 for two. The average NFL stadium cost for two sodas was slightly over $14. Soda was not included in the final cost of Super Bowl numbers.

According to Suite Experience Group, which provides suites for the Super Bowl, suite prices for Super Bowl LVIII — which will take place at Allegiant Stadium in Las Vegas — cost between $1,400,000 to $2,500,000 on average.

During Super Bowl weekend, football fans will drink about 325.5 million gallons of beer, equating to 50 million cases. Beer cases cost up to $10.8 billion and are enough liquid to fill an Olympic-sized pool almost 2,000 times. But not everyone drinks beer during the big game.

According to some estimates, 1.25 billion dollars' worth of chicken wings are consumed on Super Bowl Sunday, which would equate to 162.5 million pounds of chicken on that day alone. Rather depressingly, this would account for around 500 million chickens being slaughtered.

According to TickPick, a ticketing resale marketplace, the price of a suite at this year's Super Bowl can cost anywhere from $800,000 to more than $2m, depending on the type of suite. There are 128 executive suites on three different levels in the stadium, plus 44 Loge Boxes.

How much are sodas at the Super Bowl? ›

Fans should expect nothing different from the Allegiant Stadium gameday experience, especially at the Super Bowl. Concession prices were slightly higher than at Super Bowl 55 in Los Angeles with a soda costing between $6.99 and $8.99 at Allegiant versus $7 at SoFi Stadium.

The NFL reportedly spent about $13 million to cover the costs of Jennifer Lopez and Shakira's 2020 halftime show.

Super Bowl concessions prices: $17 Bud Lights, $13 hot dogs destroy wallets for the big game.

Chicken wings are the food of choice. According to the National Chicken Council — yes, there is a National Chicken Council — Americans consume more than 100 million pounds of chicken wings on Super Bowl Sunday alone.

Americans frequently turn to pizza for celebratory occasions and Super Bowl Sunday is no exception – last year, an estimated 12.5 million pizzas were sold.

Multiple sources have reported that the average cost of a 30-second ad for the 2024 Super Bowl will be $7 million. The last Super Bowl game was watched by 113 million people, meaning a company can gain a lot from running an ad during such a popular event.