How two French bakers got their product onto shelves at Starbucks (2024)

Since January 2016, Starbucks has been featuring cookies from Michel et Augustin in all of their US stores.

How did a baked-goods company that started out of a Paris apartment land a deal with one of the largest coffee chains in the world?

Starbucks CEO Howard Schultz told the story Thursday at the DealBook Conference, hosted by CNBC anchor and New York Times columnist Andrew Ross Sorkin.

"Two people show up at the front desk of Starbucks from France. They came from France!" he said. The CEO recalled that the young Michel et Augustin employees arrived at the Seattle headquarters with a fresh batch of cookies.

"I have such a big heart for any entrepreneurial person that's trying to do something against all odds," he continued. "And I get a call saying, 'Howard, it's a crazy thing. These two people have arrived from France and all they want to do is give you a sample of their cookie.'

"How could I say no to that? It's impossible. So I left my office, I ran to the front desk … and I fell in love with these two French kids."

Schultz brought them into his office and tasted the cookies with a few colleagues.

"Everybody liked [the cookies]," he told Sorkin. "And I said [to the couriers], 'You know what? This is your day. You are going to have your cookies in every Starbucks store in 30 days.' And that's what happened."

Seems like 80% of success really is just showing up ... with cookies.

How two French bakers got their product onto shelves at Starbucks (2024)

FAQs

Who supplies Starbucks cookies? ›

Since January 2016, Starbucks has been featuring cookies from Michel et Augustin in all of their US stores. How did a baked-goods company that started out of a Paris apartment land a deal with one of the largest coffee chains in the world?

Who owns Starbucks? ›

Starbucks (SBUX) Ownership Overview

The ownership structure of Starbucks (SBUX) stock is a mix of institutional, retail and individual investors. Approximately 58.66% of the company's stock is owned by Institutional Investors, 2.41% is owned by Insiders and 38.93% is owned by Public Companies and Individual Investors.

Where does Starbucks get their supplies? ›

Master roasters bring out the balance and flavor that give the coffee its distinctive taste. The company's key suppliers are domiciled in the United States, Singapore, Hong Kong, Mexico, Indonesia, India, France, Canada, and other countries. This article looks at the chain's five major suppliers.

Who distributes Starbucks to grocery stores? ›

Today, Nestlé distributes Starbucks consumer products and foodservice beverages across more than 80 markets outside Starbucks retail stores under the Global Coffee Alliance.

Who is the biggest shareholder of Starbucks? ›

As of mid-2024, The Vanguard Group was Starbucks' largest shareholder. The large asset manager held 9.5% of the coffee company's outstanding shares worth almost $10 billion. Vanguard doesn't directly own those shares; it holds them in mutual funds and exchange-traded funds it manages on behalf of its clients.

What nationality is the owner of Starbucks? ›

Howard Schultz (born July 19, 1953, Brooklyn, New York, U.S.) is an American businessman who served as CEO (1987–2000, 2008–17, 2022– ) of Starbucks, a coffeehouse chain that he helped transform into a worldwide presence. Schultz was a communications graduate (B.S., 1975) of Northern Michigan University.

Which country has the most Starbucks? ›

There are 38,587 Starbucks stores worldwide, with the US hosting the largest number at 16,466, followed by China with 6,975 stores. Together, these two countries account for 61 percent of the total number of Starbucks stores globally.

Where does Starbucks source their chocolate? ›

Starbucks sources cocoa from Côte d'Ivoire, where deforestation rates are stubbornly high. The West African country has lost more than 90% of its forest cover, largely due to cocoa farming. The Executive Co-Director of Green America, Todd Larsen, said “Starbucks claims that it is 'Putting People First.

Who owns my cookie dealer? ›

Karen Morel is the brains behind My Cookie Dealer, LLC. She has always been a life long baker who loves baking for family and friends. Her husband is a professional bodybuilder known for being able to put away crazy amounts of food for his cheat day.

Does Starbucks use cookies? ›

COOKIES THAT SEND INFORMATION TO US

These are the cookies that we set on a Nestlé Site and they can only be read by that site. This is known as a "First Party" cookie. We also place cookies on brand ads which are placed on other websites owned by third parties (e.g. Facebook).

Are Starbucks cookies frozen? ›

The reality of our “fresh” food is that weekly shipments of baked goods and sandwiches are sent to each Starbucks store weekly. These shipments all come in the form of dozens of frozen baked goods. Sadly for customers realization, we do not make each and every pastry in the morning to produce the freshest goods.

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