Rice Krispies Treats Just Announced a New Flavor Combo, and Fans Are Gonna Love It (2024)
Kellanova — the company behind Pop-Tarts, Pringles, and Cheez-Its — is debuting a brand new way to enjoy one of the country’s favorite snacks: Rice Krispies Treats.
Starting this spring, you’ll be able to snag a box of Rice Krispies Treats Chocolatey Peanut Butter at your favorite snack purveyor. And it’s a brand-new, sweet-and-salty version of the iconic cereal bar.
Rice Krispies Treats is a snack that has survived the test of time. The Kellogg company introduced it in 1939 as a way to promote Rice Krispies cereal, although the snack was already being made in home kitchens at sleepovers long before that.
The brand says that chocolate peanut butter has been at the top of Rice Krispies Treat fans’ wish lists for a while now, making the launch of the new flavor a bit of a no-brainer for the company.
To make the snack, real peanut butter is added to the traditional cereal and marshmallow mix, while chocolate is layered on the bottom of each treat. Much like the classic version, each snack is packaged individually. But while the traditional Rice Krispies Treats come in blue packaging, Rice Krispies Treats Chocolatey Peanut Butter packages are split down the middle, with one side in seminal blue and the other in orange — adorned with an image of a dollop of peanut butter and a small brick of chocolate.
“For years, fans nationwide have written in to us asking for this flavor, so we are thrilled to finally satisfy everyone’s craving for Rice Krispies Treats Chocolatey Peanut Butter,” says Juan Boido, senior brand manager at Kellanova. “We can’t wait to hear what our fans think.”
Rice Krispies Treats are already one of the most popular snacks out there. A recent report by market research company HubScore found that they were the most searched-for snack in the United States, topping the search results in 18 different states in our fine nation. The snack’s popularity forms a marshmallow belt of sorts across the United States, starting in Washington and making its way through Utah, Colorado, and Kansas, before extending upwards through Iowa and Minnesota.
Snackers are particularly fond of the cereal-turned-dessert in Alaska, Colorado, Kansas, Iowa, Idaho, Indiana, Maine, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, Oregon, Pennsylvania, Utah, Vermont, and Wisconsin.
Rice Krispies Treats Chocolatey Peanut Butter will officially be hitting snack aisles at retailers nationwide starting this spring. The snack’s suggested retail price is $4.49 for a box of seven bars or $8.42 for a box of 14.
The brand says that chocolate peanut butter has been at the top of Rice Krispies Treat fans' wish lists for a while now, making the launch of the new flavor a bit of a no-brainer for the company.
We created the first-ever accessible "Love Notes" in the form of Braille stickers and re-recordable audio boxes so parents and family members could share messages of love and encouragement with children who are blind or visually-impaired, all available for free at ricekrispies.com/lovenotes.
Rice Krispies Treats (also called 'Rice Krispie Treats', 'Marshmallow Treats', 'Marshmallow Squares', or 'Rice Krispies Squares' in the United Kingdom & Canada, and 'LCMs' in Australia) are a confection commonly made through binding WK Kellogg Co's Rice Krispies or another crisp rice cereal together with butter or ...
Rice now represents only 48% of Rice Krispies - from 89.8% before. Corn flour (13%) (which may be genetically modified, according to the company) as well as whole wheat flour (10%) are some of the new ingredients. In addition, the company added much more sugar.
That's largely due to the supply chain crisis affecting the food industry as a whole, Market Realist shares. But the way it's affecting Rice Krispies specifically has to do with the supply of barley malt extract, one of the main ingredients in the cereal.
Rice Krispies treats are high in sugar and simple carbohydrates while remaining relatively low in fat and protein. Therefore, they give the body easily accessible energy without slowing digestion. This means someone can eat a portion shortly before a workout and not worry about getting an upset stomach or cramps.
Even though Rice Krispie Treats contain added sugar, they also contain carbohydrates that can provide you with the energy you need for your workout. American Heart Association. Food as fuel before, during, and after workouts.
Rice Krispies Treats are invented by Malitta Jensen and Mildred Day at the Kellogg Company. Kellogg's trademarks the name “Rice Krispies Treats.” Rice Krispies introduces a jingle sung by the Rolling Stones. Kellogg's offers a breakfast cereal based on the confection.
You may think that classic Kellogg's Brand Rice Krispies are gluten-free because rice is a naturally gluten-free grain, but they are made with malt flavoring. The malt is derived from barley which is a gluten-containing grain. Therefore, they are definitely NOT gluten-free!
Despite the public's obvious and vocal disgust with the product, Kellogg's decided to stay firm in their decision on replacing the original Rice Krispies with the new Rice Krispies Vanilla, until 2020 when Kellogg's returned the original product to shelves.
Sachima is a sweet snack in Chinese cuisine made of fluffy strands of fried batter bound together with a stiff sugar syrup. It originated in Manchuria and is now popular throughout China.
Kellogg's decided to test what it initially called “marshmallow squares” developed by Mildred and Malitta. Day took a train to Kansas City where she set up a temporary kitchen. For two weeks, working daily from 6:30 AM to 10 PM, she made batch after batch of the treats.
The only difference between Scotcheroos and Special K Bars is the type of cereal; Scotcheroos use Rice Krispies, and Special K Bars use, obviously, Special K. Speaking of similarities, I want to reiterate that one point: Rice Krispies and Special K are rice cereals.
Introduction: My name is Msgr. Refugio Daniel, I am a fine, precious, encouraging, calm, glamorous, vivacious, friendly person who loves writing and wants to share my knowledge and understanding with you.
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