Sarah K. Mulvehill on LinkedIn: 2024 Super Bowl Spend (2024)

You need to understand the customer when it comes to build a brand voice. Now what do you do when you have to build a brand voice for partner brands who work with you?1) Build parallel brand presence - showcase mutual brand values which align with your userbase and your partners. Why are you working with them?2) Tap into untapped markets -Do you want to reach new users? Are you looking to change your brand voice? Is your partner looking for a new userbase?3) Attract cross uniqueness benefits? - What do you get? What do they get? What do your users get from both of you joining forces? Ever heard of Cherry vodka pie? Bang! Deliciousness. How about Pizza and a #pepsi (PepsiCo)?Boom! Partnership worth it!

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Hard Seltzer Wars: Is White Claw's Reign on the Rocks?🍹 🍸 White Claw has long dominated the hard seltzer market with its diverse flavors and cultural cachet not to mention (calorie friendly). However, the conversation volume has been steadily declining since the summer of 2019. With the recent entry of Bud Light Seltzer, the competition has intensified. Anheuser-Busch's $100 million investment and $5.6 million Super Bowl ad resulted in a 2,195% spike in Bud Light Seltzer's conversation volume, leaving White Claw far behind. The overall hard seltzer conversation has seen a slight increase, but White Claw faces a critical juncture. Will they innovate and recapture the market's attention, or will Bud Light Seltzer steal their thunder? ⚡️Screenshot below showcasing:- Sentiment behind purchasing factors such as calorie count, taste/flavour, being seen drinking.- Mention Volume from brands segmented by Categories- Wordcloud - Trending topics/locations/people/hashtags/phrases/orgs related to "Hard Selzters" = Great for campaign ideation and utilizing trends. The power of SOCIAL LISTENING...... Strike up a chat if you're interested to explore social listening for your company!! 💡 P.s What topic/product would you like me to dive into next?? 🧠 📊 #hardseltzers #marketing #competition #innovation #sociallistening #mediamonitoring #Brandwatch #consumerinsights #consumerbehavior #consumertrends #consumerintelligence #consumerresearch #marketresearch #saas #whiteclaw

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Want to differentiate yourself from your competition?I've said it before... and I'll say it again. 😂Do something really cool (and personalised) that your customers are not expecting.They will recommend you to their friends & family and also become customers for life.👉 Winner winner chicken dinnerHave an amazing day.#customerdelight #customerlifetimevalue #standoutfromthecrowd #automotivemarketing

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Garnering over 3000 impressions during its lifetime, with 63% of recipients using it for at least a year, drinkware is a front runner in the race for a cost-effective yet impactful piece of merch.See the impact for yourself by co-branding with the household name Contigo. These leakproof, spillproof, and easy-clean tumblers keep coffee hot for 5 hours—perfect for the morning commute and first few meetings of the day. There's a reason drinkware is a fan favourite for branded merch campaigns. Learn more about merch that matters: https://bit.ly/3RUkKbU

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How can you strategically plan to not only maximize your conference attendance ROI, but also use analytics and insights to create an impact before, during, and after the event? MDRG is at the Beverage Forum this week! Are you? We have some top tips to maximize ROI!https://hubs.la/Q01M_BpN0

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It's that time of the week again, and we're frying up a storm of creativity here at Nirah Media! 🍟💡 Our digital marketing gurus are turning the heat up on campaigns, and we've got some sizzling hot ideas in the fryer! 🔥💻But first, a quick fry-day team huddle over some golden fries. Because, let's face it, fried foods make everything better! 😂 Stay tuned for the mouthwatering results of our 'Fry-Yay' brainstorm session! 🤓What's your favorite fry-day ritual? Share with us below! #FridayFryday #DigitalMarketingFun #TeamHuddle

Imagine receiving a card and box of cake.☺️Now, stop imagining. This is actually real- a beautiful gift we received from a supplier.We're happy, not only to eat cake, but also feel appreciated for what we do best. Building trust that sells 😄Let's work together today!#makingbrandsspark #BrandSparkPR #buildingtrustthatsells #customerreview #cake

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Unlock the secrets of consumption patterns during event seasons like March Madness with our exclusive content. Dive into research of how age and preferences shape drinking habits, and discover the rise of healthier, inclusive beverage trends.Retailers and health professionals, get insider knowledge to guide your customers towards safer, more enjoyable celebrations. From low-alcohol delights to alcohol-free innovations, learn how to cater to every preference. Read the full article here! https://bit.ly/49BXvveNot a member yet? Get access to the full article and more exclusive content by becoming a member today! https://bit.ly/42zX0iY Already a member? Head straight to your content: https://bit.ly/3SMoayt #HealthandWellness #MarchMadness #MembersContent

An interesting case study about one of our US client: they choose to in-house their MMM program.🌟 It's a success for them because they can finally compare media performance across all their brands which they weren't able to do before...Why is it important to measure so you know the effects before and after? This goes for any industry! 👇 Click to read more! 👇#MMO #inhouse #marketingeffectiveness #DataScience #MarketingAnalytics #MarketingPerformance #SustainableBusinessPerformance

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