Sazerac Co. has announced a broad shakeup of its distributor alignment, departing the RNDC portfolio in more than two dozen states, with Breakthru, Johnson Brothers, Martignetti, Southern Glazer’s, beer distribution giant Reyes, and others picking up the business in areas around the U.S. The changes are effective February 1.
Breakthru is gaining the Sazerac portfolio in Florida, Arizona, South Carolina, Maryland, and Washington DC, while Johnson Brothers will add Sazerac’s brands in Indiana, North Dakota, South Dakota, Nebraska, control state brokerage in Alabama, Mississippi, and West Virginia.
Southern Glazer’s will gain the business in Alaska; Martignetti will take it on in Maine, Vermont, and New Hampshire; and Sazerac is aligning with Reyes in California, Hawaii, and counties in Texas—including two of the top four cities in the Lone Star State. Meanwhile, Sazerac will set up its own control state brokerage operations in North Carolina, Virginia, Oregon, Idaho, Montana, Utah, Wyoming, and Montgomery County, MD.
For Reyes, the nation’s largest beer distributor—delivering approximately 300 million cases annually to almost 100,000 retail accounts across the nation—gaining the Sazerac range in California and parts of Texas is a major step as it looks to diversify its portfolio beyond beer. In a statement, the company noted, “Reyes Beer Division and Sazerac have similar growth patterns and strategies, and are two long-standing family-owned businesses, a model we believe will set us both up for success. This is a natural next step for us as we have made significant investments to transform our business into a total bev-alc distributor.”—Daniel Marsteller
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