The advertising landscape during the Super Bowl in the past years has been fairly steady, with numbers of ads oscillating roughly between 80 and 100, and total advertising time around 50 minutes. In 2020, 70 commercials were shown during the Super Bowl broadcast, amounting to a total ad time of 46 minutes. The majority of TV commercials airing during the Super Bowl are 30 seconds long, with some stretching out to a minute or longer, but 30 seconds remains the norm and few ads are shorter than that.
How much is spent on TV advertising during Super Bowl?
In the past three years, Super Bowl ads generated more than 300 million U.S dollars in revenue, and in 2020 specifically the figure amounted to 449 million. The average cost of a 30-second spot during that year's game was 5.6 million U.S. dollars. The list of those who were willing to pay that price includes some prominent FMCG names, such as Anheuser-Busch, as well as major auto makers like Volksvagen.
Is spending on Super Bowl ads worth it?
It is a popular opinion among adults in the United States that Super Bowl commercials are good entertainment - the majority of surveyed Americans perceive them that way. What is more, some 19 percent indicate that Super Bowl advertising makes them aware of advertiser brands, which fortunately means that companies can count on exposure to prospective customers. Therefore, Super Bowl advertising is definitely effective.
FAQs
The advertising landscape during the Super Bowl in the past years has been fairly steady, with numbers of ads oscillating roughly between 80 and 100, and total advertising time around 50 minutes. In 2020, 70 commercials were shown during the Super Bowl broadcast, amounting to a total ad time of 46 minutes.
What was the number one Super Bowl commercial of all time? ›
Coca-Cola's "Hey Kid, Catch!" (1980)
Pittsburgh Steelers player "Mean" Joe Greene softens up a bit in the Coca-Cola commercial that aired during Super Bowl XIV in 1980. The acclaimed ad begins as Greene hobbles off the field toward the locker room, having just gotten injured during gameplay.
What does it cost to run one 30-second TV ad during the Super Bowl? ›
Multiple sources have reported that the average cost of a 30-second ad for the 2024 Super Bowl will be $7 million. The last Super Bowl game was watched by 113 million people, meaning a company can gain a lot from running an ad during such a popular event. Grew up in ex-Yugoslavia and developed early a love for sports.
How much does a 1 minute TV commercial cost? ›
On average, a professionally produced 1-minute commercial may range between $8000 to $25,000, with higher costs for premium production values and prime airtime slots.
How much is a 30-second commercial? ›
Depending on the complexity of the shoot and the editing required, production costs for a 30-second ad may range from $1,000 to more than $50,000. Broadcasting costs, however, make up the bulk of the price, averaging just under $105,000 for a 30-second commercial on network television.
What is the most famous commercial of all time? ›
TV's Most Memorable Commercials
- 1959: The First Ever Barbie Commercial.
- 1965: The Oscar Mayer Wiener Jingle.
- 1970: Tootsie Roll Tootsie Roll Pop.
- 1971: Coca-Cola “Hilltop”
- 1971: Keep America Beautiful's “Crying Indian”
- 1971: Life Cereal “Three Brothers”
- 1979: Coca-Cola “Mean Joe Greene”
- 1984: Apple Computer “1984”
As of 2010, this ad by Doritos was the most-watched TV commercial of all time. Featuring two young men being attacked in a gym by Doritos for stealing the chips from someone else's locker, the commercial was seen by 116.2 million viewers.
How much does Usher get paid to do the halftime show at the Super Bowl? ›
And he did it for pretty much for free. That's right, for free. That's because the Super Bowl performers don't really get paid by the NFL to perform. None of the performers that performed before and during the big game — Usher, Reba McEntire, Post Malone and Andra Day — took home a salary for the day's work.
What was the most expensive Super Bowl commercial? ›
The most expensive Super Bowl commercial ever was a tie between the Amazon Alexa and Google Assistant commercials during the 2020 Super Bowl. They were both 90 seconds long and cost $16.8 million each. However, Budweiser has purchased the most Super Bowl commercials in total.
How much do halftime performers get paid at the Super Bowl? ›
How much do artists who play the Super Bowl half-time show make? Halftime show performing headliners are not paid. The amount of exposure they get from being on the biggest stage in the world is more than enough than to warrant a paycheck.
Bumper Ads
Bumper ads are short and succinct TV spots that last only a few seconds, typically 5 to 10 seconds in duration. They are often used to deliver quick brand messages, reminders, or taglines.
Which company has had the most Super Bowl ads? ›
The company that has purchased the most Super Bowl commercials of all time is Budweiser, with 142 Super Bowl ads since the very first Super Bowl game was played in 1967, the most of any company by far. They have spent an impressive $528.9 million on these Super Bowl commercials.
How much does a TikTok ad cost? ›
TikTok Ads CPM
According to the platform rules, the average pricing of the Cost Per Mile starts at $10 per 1,000 views, and there is a minimum cap of $500 per campaign to be spent.
Do actors get paid every time a commercial airs? ›
Initial payment: The initial payment compensates you for your time on set. Residuals: Also known as royalties, residuals are a form of secondary payment that you might relieve each time the commercial airs. These can sometimes generate more money than the initial payment.
How much did a 30 second Super Bowl commercial cost in 1967? ›
Cost. Owing to the large potential audience, the network broadcasting the Super Bowl can also charge a premium on advertising time during the game. A thirty-second commercial at Super Bowl I in 1967 cost $37,500.
How much did a Super Bowl ad cost in 1990? ›
What is the Average Cost of a Super Bowl Commercial?
| Year | Price of 30-second commercial |
|---|
| 1990 | $700,400 |
| 1989 | $675,500 |
| 1988 | $645,500 |
| 1987 | $600,000 |
53 more rowsThe 32 best Super Bowl commercials of all time (including 2024)
- Reebok – Terry Tate (2003)
- Fabletics Men — Outfits For Every Occasion (2023)
- E Trade – Baby (2010)
- Old Spice – The Man Your Man Could Smell Like (2010)
- Sorta Pharmacy – Esurance (2015)
- Charmin – Snap (2004)
- Family Guy – Super Bowl Promos (1999)
Super Bowl ratings dating back to the very first game in 1967. The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers.
What was the most popular Super Bowl halftime? ›
At the very top, with 121.017 million views, is Rihanna's 2023 Super Bowl LVII performance. During which, she revealed that she was pregnant with her second child with partner A$AP Rocky. It was her first live performance in five years since appearing at the 60th Annual Grammy Awards in 2018.
What are the top 3 most expensive Super Bowl commercials of all time? ›
The most expensive Super Bowl commercials include Jurassic World ($11.9 million), Bud Light ($12 million), Chrysler ($16 million), Ford ($16.2 million), and two tech companies for a combined $33.6 million.
