Innovation has always been the bedrock of our progress at Post Consumer Brands. To celebrate PEBBLES 50th birthday, we’re going back to the start. One of those innovations was leveraging the popularity of the 1960’s TV cartoon show, “The Flintstones,” to help turn our PEBBLES™ cereal into a timely breakfast classic for kids and kids-at-heart everywhere.
In an attempt to boost its kids’ cereal business, Post secured innovative licensing rights from Hanna-Barbera, now part of Warner Bros., to use the Flintstones characters to rebrand its good, but underperforming Sugar Rice Krinkles cereal. After some carefully thought through formulation changes, Fruity PEBBLES and Cocoa PEBBLES cereals were introduced nationally in October 1971.
Prior to that time, character licensing had only been used for product promotions. PEBBLES cereal became the first brand created around a media character.
“The Flintstones,” which ran from 1960-1966, followed the stone-age adventures of Fred and Wilma Flintstone and their neighbors, Barney and Betty Rubble. The Rubbles had a son, Bam-Bam, and the Flintstones had a daughter, Pebbles, who inspired the cereal’s name.
The combination of a delicious product named after iconic TV characters that appealed to people of all ages made PEBBLES cereal an instant hit. Fast forward 50 years, and it’s still a hit, making families want to shout “Yabba Dabba Doo!™” just like Fred Flintstone did on the show.
To this day, PEBBLES cereal still rocks. Its amazing flavors, crispy crunchy rice and iconic characters come together to create a cereal that has inspired creativity and fun for families for decades.
FAQs
Fruity Pebbles and Cocoa Pebbles Cereal were reintroductions of a low market-share Post children's cereal brand called Sugar Rice Krinkles. The Product Group Manager at the time, Larry Weiss, licensed use of The Flintstones for cereal from Hanna-Barbera (now part of Warner Bros.
Which came first, Fruity Pebbles or The Flintstones? ›
PEBBLES cereal became the first brand created around a media character. “The Flintstones,” which ran from 1960-1966, followed the stone-age adventures of Fred and Wilma Flintstone and their neighbors, Barney and Betty Rubble.
Who is the mascot for Post's Fruity Pebbles? ›
While Fred, from the beloved cartoon “The Flintstones” isn't your traditional mascot, he has been recognizable on boxes of Fruity and Cocoa PEBBLES™ cereals for over 50 years.
What are the fun facts about Fruity Pebbles? ›
There were just three colors and three flavors at first.
Over the years, several new "pebble" colors have been introduced — purple (1985), green (1987), blue (1994), "Incrediberry Purple" in 1995, and "Bedrock Berry Pink" in 2005. You can kind of date your childhood based on which colors you remember.
What does Pebbles do in The Flintstones? ›
As an adult, Pebbles pursued a career in advertising and married Bamm-Bamm. After this, the newly married couple moved to Hollyrock, a fictional, prehistoric version of Hollywood, California. They eventually had a son named Chip and a daughter named Roxy, who were fraternal twins.
What do The Flintstones have to do with Fruity Pebbles? ›
Fruity Pebbles were the first cereal to feature multiple colors (originally red, orange, and yellow). They were also the first cereal to be based on a television show - The Flintstones. In fact, Fruity Pebbles' popularity paved the way for other cereals to incorporate multiple colors.
How old is Pebbles Flintstone now? ›
61 years ago today, February 22, 1963, Pebbles Flintstone (also known as Pebbles Flintstone-Rubble as an adult) was born. She is a fictional character in the Flintstones franchise. The red-haired daughter of Fred and Wilma Flintstone, Pebbles is born near the end of the third season.
Did Flintstones Pebbles get married? ›
As an adult, Bamm-Bamm became a mechanic and married Pebbles. The two soon moved to Hollyrock (a fictionalized, prehistoric version of Hollywood) so Bamm-Bamm could pursue his true goal of becoming a screenwriter. Later, the couple had twins, Charleston Frederick "Chip" and Roxeanne Elizabeth "Roxy" Flintstone-Rubble.
What is the oldest cereal? ›
The First Breakfast Cereal, Granula, Had to Be Soaked Before Being Eaten
- Granula wasn't much like the cereal we eat today.
- The first manufactured breakfast cereal, it was developed in 1863 by a doctor and health reformer named James Caleb Jackson.
The front of the box proudly displays the women of bedrock, Wilma and Pebbles Flintstone and Betty Rubble. This special design makes them the only female mascots in the current cereal market! Berry PEBBLES cereal doesn't just feature the women of bedrock, but also features other women who rock.
It's sweet and pair perfectly with any kind of milk especially almond milk. This cereal is full of fruit flavor yet not tastes artificial at all. I love the texture of the puff bits which stay crunchy on every bite.
How old is pebble cereal? ›
Fruity, Cocoa, and our special limited edition flavors have been making mornings more fun for kids and grown-ups alike for over 50 years. Since the first bowl of PEBBLES™ cereal was poured in 1971 to today, the brand has captured hearts and minds, growing in the process to become the No.
Why are Fruity Pebbles flintstones? ›
Product history. Fruity Pebbles and Cocoa Pebbles Cereal were reintroductions of a low market-share Post children's cereal brand called Sugar Rice Krinkles. The Product Group Manager at the time, Larry Weiss, licensed use of The Flintstones for cereal from Hanna-Barbera (now part of Warner Bros.
Do Fruity Pebbles still exist? ›
Fruity PEBBLES™cereal, with its delicious taste has been a family favorite for over 50 years! Rice, Sugar, Canola and/or Soybean Oil, Salt, Contains 1% or less of: Natural and Artificial Flavor, Red 40, Yellow 6, Yellow 5, Blue 1, Turmeric Oleoresin (color).
Are Fruity Pebbles corn? ›
Fruity Pebbles. This product has 4 ingredients with corn and 16 ingredients that may have corn.
What cartoon was The Flintstones based on? ›
William Hanna was honest about the inspiration, saying, "At that time, The Honeymooners was the most popular show on the air, and for my bill, the funniest. The characters, I thought, were terrific. Now, that influenced greatly what we did with The Flintstones ...
How did Pebbles Flintstone get her name? ›
Her name is Pebbles. She got her name in the same episode in which she was born: when Fred and Barney see the baby for the first time in Wilma's hospital room, Barney comments that the baby “looks like a chip off the old block.” Fred replies, “More like a pebble off the old Flintstone!”, and Wilma exclaims, “Fred!
Which character was originally left out of The Flintstones chewable vitamins? ›
Why was Betty left out for the longest time? At the time, the Betty-shaped chewable tablet kept breaking during production as her waist was too thin, and we were concerned that she looked almost the same as Wilma.
Does Pebbles Flintstone wear orange or green? ›
In the original series, The Flintstones, she wears a loincloth with black spots in various colors, including tan in the third through fifth seasons and green in the sixth and final season, and a diaper in various colors including black in the third through fifth seasons and white in the sixth and final season.
