Revealed
sweet little lies
The name of the marshmallow and puffed rice snack has been accused of being misleading
EVER wondered why Rice Krispies Squares aren’t actually squares?
The eagle-eyed among you may have noticed that the marshmallow and puffed rice snack is actually a RECTANGLE.
In fact, the bar measures 9cm by 4.5cm, meaning that to make an actual square, you would need to cut it in half.
Fans of the Kellogg’s treat have been getting a bit puffed up about this on social media with many pointing out that the name is misleading.
Kellogg’s do have an explanation – even if it’s not a great one.
A spokesperson said: “Historically it is believed Rice Krispies Squares were named after the traditional ‘square shape’ of large US tray bakes.
“As the product evolved became more rectangular the name had already stuck, and it was difficult to imagine the bars under any other name.”
why is it called rice krispies squares when they're shaped like rectangles
— beth✨ (@bmarw_) January 7, 2016
I don't get why 'Rice Krispies Squares' are called 'Squares' because they're rectangles
— em (@emiilyrobinson) March 2, 2013
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There was no explanation as to why the company didn’t cut the rectangle down the middle to make two squares – which would solve the whole silly problem.
Earlier this week we told how Ben & Jerry’s have launched individual handheld SLICES of ice-cream covered in chocolate.
To the cynical consumer, these could also be referred to as choc ices.
MeanwhileToblerone fans were outraged in November after it was announced the gap between triangles is increasing to reduce the amount of chocolate in bars.
