What's behind Taylor Swift's decision not to perform at the Super Bowl 2024 Halftime show? (2024)

Taylor Swift has been a big part of the 2024 NFL season, as well as the postseason. Her relationship with Travis Kelce has generated plenty of headlines, and her presence at Kansas City Chiefs games hasn't gone unnoticed with fans at home and those in attendance.

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Now with the season coming to a close and the Super Bowl just around the corner, fans are gearing up for what is set to be a star-studded end to the NFL season.

The game will take place at Allegiant Stadium, home of the Las Vegas Raiders, in Paradise, Nevada, and will see R&B singer Usher headline the Super Bowl Halftime show.

Prior to the start of the season, rumors swirled that Swift was set to headline the event as her presence would have done wonders for the league's ratings and viewership given her popularity.

However, it was later reported that Swift decided to turn down the offer.

What was behind Swift's decision

While neither the NFL nor Swift have ever commented on the report, its believed there are several reasons why she decided to turn down the offer.

The Daily Mail states that the 34-year-old is in no rush to perform at the Super Bowl, and that while she wouldn't rule it out in the future, fans may have to wait some time before seeing her do so.

Another big reason is Swift's busy schedule due to her music career. Her ongoing Eras Tour continues to break records, and the singer is also dedicating quite a bit of time to re-recording old albums, as well as making new music.

"Taylor is busy with her current tour, she has zero time to prepare a Super Bowl show, she will do it eventually, but she is in no rush at all to do it in Vegas or do it in the next couple of years,"a source told the Daily Mail.

"[Swift] is leaning towards doing it in a few years, especially if the Super Bowl is in Nashville."

Given Swift's popularity is showing no signs of slowing down, there's a good chance the NFL will pursue the opportunity once again in the future.

What's behind Taylor Swift's decision not to perform at the Super Bowl 2024 Halftime show? (2024)

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