The Super Bowl Halftime Show has seen performances from legendary musicians. Prince, Beyoncé, Madonna, Michael Jackson, and Rihanna are just some past performers who have expansive catalogs of undeniable hits that can come together for a strong 13-minute medley. The question of who will perform in the Super Bowl is almost as important as which two football teams will face off in the annual game.
This year, Taylor Swift has become a big part of the conversation surrounding the Super Bowl—not because she will perform during the halftime show (Usher will!) but because her boyfriend Travis Kelce, Kansas City Chiefs tight end, will play in the game against the San Francisco 49ers.
Read More: The Most Memorable Super Bowl Halftime Shows
While a performance from Swift during Kelce’s game would be undoubtedly sweet, it’s unlikely that the pop star will take the Super Bowl halftime stage anytime soon. For years, Swift has allegedly declined the slot due to having inked a “long-term partnership” with Coca-Cola, the rival brand to the Super Bowl Halftime sponsor, Pepsi. When Apple Music took over as the official sponsor in 2022, there were rumors that she was offered the gig. TMZ confirmed that she was offered but declined it because she was working on her album re-records at the time.
What could also be preventing Swift is her busy schedule. She released her Oct. 2022 album, Midnights, which recently won two Grammy awards, including a historic fourth Album of the Year award for Swift, and is re-recording her first six albums—four of which have been released: Fearless (Taylor’s Version), Red (Taylor’s Version), Speak Now (Taylor’s Version), and 1989 (Taylor’s Version). She still has Reputation (Taylor’s Version) and Taylor Swift (Taylor’s Version) to release. She also just announced that she will release a brand new album, The Tortured Poets Department, on April 19.
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In March 2023, the singer embarked on the wildly successful Eras Tour—which concluded its first leg in Nov. 2023. Swift got some time off for the holidays, and the tour recently picked back up for a four-day stretch in Tokyo. It’s unclear if and when she’ll do the Super Bowl, but she certainly has a plethora of hit songs to choose from. Given that she has her Eras Tour, her re-recorded albums, and a new album coming out, a Swiftie Super Bowl might not be in the cards soon, though.
Correction, Feb. 10
The original version of this story misstated that Taylor Swift still has “Lover (Taylor’s Version)” to release. It’s “Taylor Swift (Taylor’s Version)” that is awaiting its release.
FAQs
For years, Swift has allegedly declined the slot due to having inked a “long-term partnership” with Coca-Cola, the rival brand to the Super Bowl Halftime sponsor, Pepsi. When Apple Music took over as the official sponsor in 2022, there were rumors that she was offered the gig.
Did Taylor Swift pay to go to the Super Bowl? ›
Since Swift attended the game for free, her appearance was a bargain for the NFL and CBS. Companies and brands that want to partner with a celebrity for added star power have shelled out big bucks in the past.
Who turned down the Super Bowl halftime show in 2024? ›
The Real Reason Why Justin Bieber Turned Down.
Was Taylor Swift at the Super Bowl parade? ›
Swift, who is dating Kelce and attended Sunday's Super Bowl, was not at Wednesday's parade.
Do halftime performers get paid? ›
No. Like past performers, no one is paid for their halftime show performance.
How much airtime did Taylor Swift get during the Super Bowl? ›
But, according to a report from Awful Announcing, Swift didn't see a ton of air time from CBS's Super Bowl broadcast. She was shown for 54 seconds during CBS the broadcast, accounting for less than 1% of the four-hour game.
Did Taylor Swift buy a suite at the Super Bowl? ›
Travis Kelce pays $1 million for Taylor Swift's family to have suite at Super Bowl. NFL.
Why did Taylor Swift refuse the Super Bowl? ›
For years, Swift has allegedly declined the slot due to having inked a “long-term partnership” with Coca-Cola, the rival brand to the Super Bowl Halftime sponsor, Pepsi. When Apple Music took over as the official sponsor in 2022, there were rumors that she was offered the gig.
Who has never performed at the Super Bowl? ›
From A-listers like Adele and Taylor Swift who have never performed, and reportedly don't intend to anytime soon, to stars like Rihanna who once boycotted the event before changing her mind, there are many reasons why some artists have avoided the Super Bowl.
Why did Justin Bieber turn down the Super Bowl halftime show? ›
A music industry was quoted telling the outlet: "There's no bad blood between Usher and Justin. Justin just wasn't up for it - he just wasn't feeling it." As many would have seen from Usher's high-intensity dance routine, it can be an exhausting process performing in the Super Bowl halftime show.
Taylor Swift has arrived at the 2024 Super Bowl in support of her boyfriend, Kansas City Chiefs tight end Travis Kelce.
How much is Taylor Swift worth? ›
Was Taylor Swift ever married? ›
Swift and Kelce are both 34, and neither have been engaged or married yet. But fans have closely followed Swift's relationships since she was a teenager and have been there for the dating and the breakups.
Who is halftime show 2024? ›
Usher. The Apple Music Super Bowl LVIII Halftime Show will be headlined by R&B legend Usher. The "My Boo" singer will take the halftime show stage as a headliner for the first time, but it won't be his first time grabbing the mic during the Big Game.
What is the most watched halftime show? ›
Rihanna. Rihanna performs during Apple Music Super Bowl LVII Halftime Show at State Farm Stadium on Feb. 12, 2023 in Glendale, Arizona. With 121 million viewers, Rihanna's 2023 performance during Super Bowl LVII is the most-watched halftime show in history.
How much does Jennifer Lopez get paid for the Super Bowl? ›
NFL vice president of communications Brian McCarthy told Newsweek in 2022 that the league doesn't pay halftime performers an "appearance fee, but the artists are indeed paid union scale." But Newsweek reported that under the union agreement that would've been about $1,000 a day for the Jennifer Lopez and Shakira Super ...
How much money did Taylor Swift bring to the NFL? ›
A popular singer by the name of Taylor Swift has helped put NFL team the Kansas City Chiefs on the map, and make them loads of money in the process—as much as $331.5 million, one expert says.
How much did Taylor Swift spend on Travis Kelce Mustang? ›
NFL US Fan - watch : Taylor swift gifted Travis Kelce a ' Limited-Edition' Mustang worth $45m to celebrate AFC champion | Facebook.
How much did Taylor pay for her box? ›
The outlet said Taylor's options to see the Super Bowl LVIII in Las Vegas may include spending a chunk of her $1.1 billion fortune hiring a $3 million suite that seats 32 people.
