Watch out KFC and Chick-fil-A, there’s an unlikely player who’s trying to disturb the pecking order of fast food chicken chains: Domino’s Pizza.
In its latest product, Specialty Chicken, there’s no pizza crust in sight.
Instead, the U.S. chain has replaced it with breaded, white boneless chicken pieces that are then topped with sauce, cheese and other assorted pizza toppings.
Sound familiar? KFC pulled a similar stunt when it debuted the extreme Double Down sandwich, replacing sandwich buns with breaded, deep-fried chicken filets.
Domino’s Specialty Chicken comes in four flavors -- Crispy Bacon and Tomato, Spicy Jalapeno-Pineapple, Classic Hot Buffalo and Sweet BBQ Bacon -- and sells for $5.99.
In a press release, the pizza chain pledged to continue to show that it’s a “legitimate player in the chicken business.”
Meanwhile, KFC’s parent company YUM! Brands is quietly testing out a premium version of its flagship chicken brand with Super Chix in Texas, a chicken sandwich shop that is widely seen as an aggressive strike against Chick-fil-A.
