First, Crack Them Open (Like Americans Do!) (Published 2008) (2024)

Food|First, Crack Them Open (Like Americans Do!)

https://www.nytimes.com/2008/08/27/dining/27fortune.html

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THE instructions on the red wrapper are very explicit: (1) Open the packaging. (2) Use both hands to break open the fortune cookie. (3) Retrieve and read the fortune. (4) Eat the cookie.

In China, such details are necessary, it seems.

“Chinese people don’t know what to do with a fortune cookie,” said Nana Shi, who started an online business last October that is likely the only company currently selling fortune cookies in China. “They don’t know that you have to open it.”

Although most Americans think of fortune cookies as Chinese, the crispy curved wafers that are given away free by the billions in the United States every year are all but unknown in China.

In recent years, research by a Japanese scholar named Yasuko Nakamachi has shown that fortune cookies almost certainly originated in Japan, and were brought to the United States by immigrant bakers.

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Ms. Shi, 40, who lives in Beijing, first became intrigued by the cookies at a Chinese restaurant during a visit to California in 2001. “I thought, Why don’t we have these in China?” she said.

In 2006, she started putting together a business. She bought a fortune cookie machine from a businessman in China who had imported it but never used it. Her company, Beijing Fortune Cookies, has 16 employees and is growing.

Ms. Shi’s Web site, www.fortunecookieslucky.com, markets the cookies mostly as high-end gifts. For Christmas and Halloween (neither of which is a traditional holiday in China), she offers bulk packages of themed fortune cookie favors for $20. Other sets are packaged as wedding favors, graduation presents, tokens of appreciation and birthday gifts. The cookies are occasionally covered with chocolate or sprinkles.

Restaurant owners in China have been skeptical of giving the cookies away. “They think, ‘If I give this for free to my customers, that raises my cost,’” Ms. Shi said.

The cookies are similar in size, shape and color to those in the United States, but her recipe is slightly different. For example, no butter is used because some Chinese avoid animal products.

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Ms. Shi is not the first to try selling fortune cookies in China. In 1992, the Brooklyn-based company Wonton Food — now the largest fortune cookie manufacturer in the world — tried to open a partnership with the Guangzhou Municipal Foodstuffs Machinery Corporation. The project was abandoned within five years, in part because the cookies were “too American,” according to a Wonton Food executive.

But now Mrs. Shi is betting that times have changed, though the concept of the fortune cookie is still perplexing to potential consumers. The presence of the paper fortunes — either in their mouth or in the cookie — generally takes Chinese people by surprise.

“They always think it’s contamination of some sort,” Ms. Shi said.

The hollow bent shape of the fortune cookie seems to be a difficult concept to grasp. “They will ask: ‘How do you get a piece of paper inside a cookie? It doesn’t make sense,’” she said.

The fortunes, which are printed in Chinese on one side and English on the other, come from writers Ms. Shi solicits through online help wanted ads. They include “Good interpersonal relationships are the greatest treasure. Use them properly”; and “Knowledge of language is the gateway to wisdom.”

She has amassed quite a repertory. “I have 8,000 fortunes in my collection,” she said. “These are my assets. Someone else could buy a machine and make cookies, but they can’t get to the same number of fortunes that I have.”

Asked if any of the fortunes had to do with Confucius, she looked surprised and said, “No.”

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First, Crack Them Open (Like Americans Do!) (Published 2008) (2024)

FAQs

What does "first crack" mean? ›

At approximately 196 °C (385 °F), the coffee will produce a cracking sound. We refer to this point as the 'first crack', marking the beginnings of a lighter roast. At the first crack, a large amount of the coffee's moisture has been evaporated, and the beans will increase in size.

Is full city roast dark? ›

Full City + ~425 - 435 °F, 218 - 224 °C (Medium-Dark) Pulling a roast during the first few snaps of 2nd crack is sometimes called "Full City+". It's not quite dark enough to be called Vienna yet, but it's just past Full Medium.

What is the first crack in coffee roasting? ›

The first crack of the coffee bean comes at about 385°F in the roasting process. Once the roaster hears the sound of the first crack, he or she will know that this bean is beginning to reach the stage of light roast.

How long does the first crack last? ›

The first series of cracks will last somewhere between 1-1.5 minutes depending upon on bean type and quantity of beans being roasted. Think of this series of cracks as your alarm bell. Your coffee is now tan and, depending upon ones own tastes, or bean type, can be stopped from this point on. The beans then go silent.

What does open a crack mean? ›

: to open (something, such as a door or window) slightly. Could you please open the window a crack? It's getting hot in here.

How to determine first crack? ›

Up until this stage, the beans have been absorbing heat energy and building up internal pressure. At around 196°C, the beans will emit a cracking sound from within the drum, not unlike the sound of corn kernels popping. This is called “first crack”.

What is 4 plus 20 in coffee meaning? ›

The number refers to the strength of the roast as opposed to the bean means 4 plus 20 in coffee. Explanation: They are beginning to darken and have a stronger coffee flavour after being roasted for a little while longer. Extra-long roasting for a flavorful punch.

Is dark roast the weakest? ›

Some coffee drinkers think dark roasts are stronger and have more caffeine kick than light roasts. The truth, however, is that caffeine content remains pretty much the same during each stage of the roasting process. The difference between roasts is taste, not the amount of caffeine.

Is premium roast dark? ›

To fully realize the flavor potential of the beans, premium roast coffee is typically roasted to a medium or dark level. Some of the delicate flavors and aromas of coffee beans are not showcased when they are roasted to a lighter level as roasting accentuates delicate flavors.

What is second crack? ›

The second crack is where the roaster decides to stop the roast as they have reached their desired profile. One of the most important effects is on the acidity and body of the coffee. As the bean reaches higher temperatures, the acidity decreases, and the coffee begins to taste less bright and fruity.

What does first crack sound like? ›

When the internal temperature of the bean rises, the water bound up in the coffee is transformed to water vapor, that is, steam. As the moisture forces itself out of the coffee bean, we hear the first crack, a popcorn like sound, and can often see moisture leaving the coffee.

Why wet coffee before grinding? ›

The study found that a small amount of water added to coffee beans immediately before grinding means less coffee is wasted and there is less mess to clean up.

How loud is first crack? ›

First Crack:

The first of two distinct pyrolytic reactions in roasting coffee, first crack is distinguished by a loud cracking or popping sound, similar to popping corn, and occurs in most roasters between 390-410 degrees F. This is a much louder and more forceful sound than second crack.

Do coffee beans pop when roasted? ›

Light Roast

When roasting, beans typically pop at around 350º. This popping sound—known as the “first crack”—serves as the cue that the beans have reached a Light Roast. A common misconception is that Light Roasts don't have as much caffeine as their darker, bolder counterparts.

What are the three basic degrees of coffee roasting? ›

In the coffee industry, there is a very simplified classification for the degree of roast which includes Light, Medium, and Dark (we'll call it the Simple 3).

What does crack mean in slang? ›

“Crack” is a slang word that refers to crack cocaine.

What is the difference between the first and second crack? ›

A coffee bean can look more patchy in color, with light and dark areas, during first crack, whereas by the time second crack is under way it will have more even surface color in a single bean. The bean-to-bean- color variation should be farm more uniform in second crack.

What is another word for first crack? ›

What is another word for first crack?
head startadvantage
aidchance
opportunityopening
dominanceupper hand
kick-startstart
22 more rows

What does first crack sound like compared to second crack? ›

2nd crack sounds more like rice crispies, having a higher frequency of a pop than 1st. The smoke is also thicker and heavier.

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