Chips are among the popular snack foods American will be buying as they plan their Super Bowl watch parties.
As the preeminent sporting event in the U.S, the Super Bowl is a day when most Americans partake in watch parties that include a host of food and beverages.
New data from Numerator found that 61% of consumers plan to watch the National Football League’s championship game, which this year will be held in Las Vegas and pits the Kansas City Chiefs against the San Francisco 49ers.
For those planning to watch the big game, 82% will do so at home either with only their immediate family or with a larger gathering of family and friends.
Retailers looking to make last minute adjustments to their assortments of food and beverage,Numerator figures revealed that 50% of those watching the Super Bowl will purchase soda to consume during the game, followed by beer (37%), spirits (22%), wine or champagne (22%), sparkling water (15%), juice (13%), hard seltzers (10%), ready-to-drink co*cktails (9%) and THC- or CBD-infused beverages (3%).
Snack foods remain a popular choice for many. Chips and classic game day favorites top the Super Bowl food shopping list with 75% of Super Bowl watchers planning to buy chips, followed by dips / salsa / guacamole (67%), pizza (47%), chicken wings (42%), and nachos (22%),Numerator figures show.
As shoppers load up for theirSuper Bowl watch parties, private label products offer an opportunity for consumers to save money, according to insights from Andy Keenan, executive vice president & general manager atAdvantage Solutions.
Keenan notes that 92% of consumers trust private brands equal to or more than national brands. Withsnacks and appetizers among the most important components to a successful Super Bowl party, he said these categories are optimal for retailers looking to spotlight their private brands.
Additionally, Keenan said non-alcoholic beer and spirits are growing in popularity as consumers become increasingly health conscious. Non-alcoholic beer volume sales grew more than 18% in the 52 weeks that ended Oct. 8, 2023 versus 2022 and big players in the space are taking notice.
He also noted that inflation appears to be less of a concern for shoppers this year. Total spending on food, drinks, apparel, decorations and other purchases for the day is expected to reach a record $17.3 billion, or $86.04 per person. Food and drink account for approximately 80% of that total spend.
FAQs
Retailers looking to make last minute adjustments to their assortments of food and beverage, Numerator figures revealed that 50% of those watching the Super Bowl will purchase soda to consume during the game, followed by beer (37%), spirits (22%), wine or champagne (22%), sparkling water (15%), juice (13%), hard ...
What do Americans eat at the Super Bowl? ›
The three most popular Super Bowl dishes people order are pizza, chicken wings, and chips with dips.
What is the number one beverage consumed during the Super Bowl? ›
The commercial impact of the Super Bowl
According to estimates in the United States, approximately 75% of fans opt for beer on game day, generating an estimated consumption of 1.23 billion liters or 325 million gallons, according to reports from the Dallas News portal.
Do people drink during the Super Bowl? ›
Binge drinking and overconsumption are common during the Super Bowl. It has been estimated that over 325 million gallons of beer are consumed on Super Bowl Sunday. With the increased alcohol consumption, the risks of injury, impaired driving, and death increases drastically.
How many hamburgers are eaten on Super Bowl Sunday? ›
During the week of the Super Bowl, about 10% of Americans grill food, second to only the 4th of July. It is estimated that 14 billion hamburgers are made, while other options include hot dogs, steak, bratwurst, or grilled vegetables.
How many pounds of potato chips will be eaten on a Super Bowl Sunday? ›
According to reports from Tiger Fitness, Americans consume a whopping 11.2 million pounds of potato chips each year on Super Bowl Sunday.
How many wings will Americans eat during the Super Bowl? ›
In its 2024 wing report, the National Chicken Council estimates that 1.45 billion chicken wings will be consumed during the Super Bowl this weekend. According to the report, 1.45 billion wings is enough to give four of them to each man, woman and child in the United States.
Why do people eat wings during the Super Bowl? ›
So what's the link to football? The buffalo chicken wing got lots of coverage during the early 1990s when the Buffalo Bills played in the SuperBowl for four consecutive years. Today, chicken wings are a staple of the SuperBowl experience.
Who will win the Super Bowl in 2024? ›
Based on the current futures market, the Kansas City Chiefs have an implied 14.3% chance to win the Super Bowl. The 49ers (+650, 13.3%) are the second most likely to win the Super Bowl, followed by the Ravens (+1000, 9.1%).
Why do Americans love Super Bowl? ›
Altogether, the high-stakes game, stellar halftime performances and creative ad campaigns have cemented the Super Bowl as the quintessential snapshot of American pop culture.
Gatorade is the official sports drink of the NFL, MLB, NBA, WNBA, USA Basketball, NHL, Association of Volleyball Professionals, Indian Super League, High School Sports Teams, NASCAR, and other professional and collegiate athletic organizations, providing supplies of the drinks to sponsored teams in some cases.
How much does a Super Bowl ring cost? ›
The rings are typically made of yellow or rose gold; the 2010 Packers broke tradition, opting for theirs to be set in platinum. They're not free: The cost per Super Bowl ring can run anywhere from $30,000 to $50,000.
Where is the Super Bowl 2024? ›
Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, NV on Sunday, February 11, 2024. Download the NFL OnePass app to stay up to date on all official Super Bowl events.
How many chickens get eaten on Super Bowl? ›
Given that each chicken has two wings, the amount of birds slaughtered just for Sunday's big game is a staggering seven hundred twenty-five million. America slaughters over 9 billion chickens for food each year, meaning almost a tenth of all chickens consumed annually will happen during a few hours.
What day do Americans eat the most? ›
After Thanksgiving, Americans will consume the most amount of food on Super Bowl Sunday. According to TigerFitness, the average household buys about 6,000 calories worth of snacks per person.
How many slices of pizza are eaten during the Super Bowl? ›
The American Pizza Community (yes, it's a thing) said that over the last few years, about 12.5 million pizzas are ordered, baked, and delivered to football fanatics on Super Bowl Sunday. Domino's told the APC they sell more than 11 million slices on that single day.
Who is the oldest player to win the Super Bowl? ›
Tom Brady is the oldest in a win in a Super Bowl.
What do Americans do on Super Bowl Day? ›
Over the years the game has grown to become the centerpiece of a daylong celebration called “Super Bowl Sunday.” This unofficial national holiday in the United States is filled with festivities, feasting, and pageantry that extends from the stadium and host city to the homes and other places where football fans and ...
What is the most consumed item during the Super Bowl? ›
Snack foods remain a popular choice for many. Chips and classic game day favorites top the Super Bowl food shopping list with 75% of Super Bowl watchers planning to buy chips, followed by dips / salsa / guacamole (67%), pizza (47%), chicken wings (42%), and nachos (22%), Numerator figures show.
How much cheese do Americans eat during Super Bowl? ›
The Dairy Farmers of Wisconsin estimates that Americans will consume 88 million pounds of cheese this year on Super Bowl Sunday. That's a lot of cheese.
With this, the Super Bowl has been ingrained into American culture; football has seemingly dethroned baseball as “America's pastime.” The NFL season itself benchmarks the week with three days of football games. The media keeps the public engaged with press and storylines; sides are picked and players are favored.
