Savory Snack Sales Surge 29% During Super Bowl Week 2023 | SNAC Intl (2024)

Americans purchased 118 million pounds of savory snacks, enough to fill Allegiant Stadium 16 times

(Arlington, VA, February 1, 2023) – Savory snack food sales jumped to $796 million during Super Bowl Week 2023, according to new data from Circana, commissioned by SNAC International (SNAC), the leading international trade association for the snack industry representing over 400 companies worldwide. The sales total represents a remarkable 29% increase from Super Bowl Week 2022.

The data reveals that Americans consumed 118 million pounds of savory snacks during the latest Super Bowl Week. To put that into perspective, considering the average weight of a U.S. adult is 180 lbs., that is enough snacks to fill Las Vegas’ Allegiant Stadium 16 times!

“The week before the Super Bowl is the most important week for the snack food industry,” said Christine Cochran, President and CEO of SNAC. “Every brand wants to be the go-to Super Bowl snack, just like every fan wants their team to win the Super Bowl.”

Super Bowl week ranks #1 in terms of total snack sales for the entire year. The snack data compared buying stats from Super Bowl 2023 to stats from the prior year. Notably, the most significant sales spikes during Super Bowl week were in the categories of corn chips, tortilla chips, pretzels, and potato chips.

Savory Snack Sales Surge 29% During Super Bowl Week 2023 | SNAC Intl (1)

The sales numbers for Super Bowl Week 2023 in dollar value, percent increase from 2022, and pounds sold are as follows:

  • Corn Chips sold 7 million pounds for $53 million (+37% from 2022).
  • Tortilla Chips sold 36 million pounds for $195 million (+20.2% from 2022).
  • Potato Chips sold 32 million pounds for $216M (+17.2% from 2022).
  • Pretzels sold 1.3 million pounds for $45M (+16.8% from 2022).

For more information about snack sales and SNAC International, please visit

Savory Snack Sales Surge 29% During Super Bowl Week 2023 | SNAC Intl (2024)


Savory Snack Sales Surge 29% During Super Bowl Week 2023 | SNAC Intl? ›

According to fresh statistics from Circana, which was hired by SNAC International (SNAC), sales of savory snack foods increased to USD796m during Super Bowl Week 2023. Compared to Super Bowl Week 2022, the sales total shows an astounding 29% rise.

How big is the savory snack market? ›

The global savory snacks market size was estimated at USD 250.5 billion in 2021 and is expected to reach USD 260.4 billion in 2022.

What products do grocery stores typically sell the most of on Super Bowl week weekend? ›

Expert-Verified Answer. Due to the popularity of watching the game with friends and family, products stores often sell the most beer, soda, chips, and dips during Super Bowl week/weekend. Stores often offer a range of goods during Super Bowl week or weekend, but some things seem to be more well-liked than others.

What is the #1 selling snack in the US? ›

Rice Krispies Treats Are America's Most Popular Snack

The customer and data-centric platform HubScore recently released its Favorite Snack By State Report, showcasing the most sought-after munchies nationwide.

What snack brand makes the most money? ›

Nestlé rocked the snack market in 2023 with sales hitting around $103.9 billion.


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