Restaurants in cities with pro football teams definitely see a boost of fans coming in on game days and a new report reveals what they’re eating and drinking. There was a survey of restaurants in the 30 cities with professional football teams throughout the 2023 NFL season to find out the most popular items ordered on football Sundays.
The research reveals that while beer may be the traditional beverage for football game watchers, it’s not what fans are ordering most in restaurants on game days. Hard seltzer is actually the most popular game day alcohol, according to Toast, which finds a 47% boost in hard seltzer sales on football Sundays compared to Sundays out of season.
Lagers only get half the bump with 23%, and wine gets the same (23%).
All other beer sales see a 14% increase, while whiskey goes up 20% and liqueurs 17%.
Top takeaways from the NFL cities restaurant analysis also include:
It’s probably no surprise that chicken wings are the most popular game day food in NFL cities during football season. There’s a 25% increase in orders, on average, on Sundays in season compared to Sundays out of football season.
Pizza, pasta, nachos and burritos all see a 6% boost in average items sold on Sundays in season versus out of season, while chicken tenders see a 5% increase.
Overall, Green Bay has the biggest increase in food and alcohol sales out of all 30 cities with an NFL team on in-season Sundays, with a boost of 27% for food and 169% for booze.
"But what are people ordering for their Super Bowl watch parties?" is a question you may ask yourself because you're looking to create a game day menu. The three most popular Super Bowl dishes people order are pizza, chicken wings, and chips with dips.
Night Before the Game: Carb-load and Avoid New Foods
Starchy foods like whole-wheat pasta, rice, potatoes, beans, broccoli, and grilled chicken offer a carbohydrate-rich meal that will provide the right fuel for the next day's event and protein to fuel recovery. Broccoli adds calcium, vitamins A and C.
During the week of the Super Bowl, about 10% of Americans grill food, second to only the 4th of July. It is estimated that 14 billion hamburgers are made, while other options include hot dogs, steak, bratwurst, or grilled vegetables.
Another tasty new good-looker is this purple broccoli that's one of just two new vegetables that did well enough in nationwide trials to earn 2024 All-America Selections honors. Purple Magic has “beautiful purple color that extends throughout the heads and stems,” said one AAS judge.
Snack foods remain a popular choice for many. Chips and classic game day favorites top the Super Bowl food shopping list with 75% of Super Bowl watchers planning to buy chips, followed by dips / salsa / guacamole (67%), pizza (47%), chicken wings (42%), and nachos (22%), Numerator figures show.
According to some estimates, 1.25 billion dollars' worth of chicken wings are consumed on Super Bowl Sunday, which would equate to 162.5 million pounds of chicken on that day alone.
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