What the Hell Happened: Taylor Swift Wins the Super Bowl | Arts | The Harvard Crimson (2024)

During a typical Super Bowl, the average consumer cares about three things: the game itself, the halftime show, and the ads. But this year, Taylor Swift’s attendance stirred up some additional excitement. The global superstar attended the event to support her partner Travis Kelce, who plays tight end for the Kansas City Chiefs.

This year, Swift attended 13 games. Due to her consistent presence throughout the season, Swifties both flooded into stadiums and flocked to their televisions to catch a glimpse of the star. This surge of new stadium goers and viewers made this season a record year for the NFL. The phenomenon sent football die-hards reeling — even during the biggest game of the season.

With record-high statistics of 123.7 million viewers — the most in television history — there is no doubt that the NFL lined its pockets well this season. The franchise additionally came away with a record 600 million dollars in advertisem*nt revenue alone. For a couple of screen grabs of Swift — a total of 12 during the entire Super Bowl — the NFL understood the importance of putting the spotlight on their acclaimed guest for their new fanbase.

Swift wasn’t the only big name to grace the Super Bowl. Others in attendance included Beyoncé — who dropped two new singles during the game — Elon Musk, LeBron James, Lady Gaga, Khloé Kardashian, and many others. And of course, this list would not be complete without the halftime show performers themselves, including Usher, Alicia Keys, H.E.R, Lil John, Jermaine Dupri, and will.i.am.

Overall, people are generally obsessed with drama and conflict. Talk is cheap when the story is good, and when a global artist attends her lover’s biggest game, it is typically a great story. But Swifties tuning into the Super Bowl are not an anomaly. There have always been a mix of arts and football fans at Super Bowls, and there always will be. The halftime show brings in tens of millions of viewers — with 82 percent of the total 123.7 million tuning in this year — making it the largest live broadcast event in which a musician can perform. In terms of viewership, the game itself is also one of the largest in the United States. Due to its magnitude, the game’s atmosphere will always contain a particular tension between fan groups.

However, it seems that Swift’s influence surpasses the realm of music and even the game of football itself. She helped make the Super Bowl more influential, introducing an entirely new fanbase to the sport as well as football fans to her own work.

Fans on both sides had better buckle up. While this may be the first time such a star has impacted the Super Bowl in this way, it certainly won’t be the last.

What the Hell Happened: Taylor Swift Wins the Super Bowl | Arts | The Harvard Crimson (2024)

FAQs

Who won the Super Bowl in 2024, Taylor Swift? ›

Super Bowl 2024 is complete — and the Kansas City Chiefs reigned supreme, beating the San Francisco 49ers 25-22. PEOPLE covered all the action live, from the intense game Allegiant Stadium in Las Vegas, to the star-filled commercials, to Usher's hit-filled halftime show and every Taylor Swift sighting in between.

Has Taylor Swift ever been married? ›

The public's relationship with Swift's relationship

Swift and Kelce are both 34, and neither have been engaged or married yet. But fans have closely followed Swift's relationships since she was a teenager and have been there for the dating and the breakups.

Did Kelce propose to Swift? ›

Multiple sources shut down speculation that Kelce and Swift are getting engaged soon. They told Us Weekly that Kelce is taking his time with Swift. One source explained why, saying, “Travis has no plans on proposing to Taylor anytime soon. It's not even on his radar.

Who turned down the Super Bowl halftime show in 2024? ›

Usher's 2024 Super Bowl Halftime Show Invite.

How rich is Taylor Swift? ›

And now, as of February 2024? Bloomberg reported that Taylor's net worth is officially $1.1 billion.

Who is playing halftime show 2024? ›

Alicia Keys joined Usher as a surprise guest during the 2024 Super Bowl halftime show. She sang her song “If I Ain't Got You” before joining Usher in their duet “My Boo.”

Are Ice Spice and Taylor Swift friends? ›

In addition to their musical connection, Swift and Ice Spice have also formed a strong friendship. The ladies sat front row during the 2023 MTV Video Music Awards, where they were seen dancing, laughing and whispering together. Ice Spice gave insight into their fun night and what kept their laughter going.

Does Taylor Swift want to marry Travis Kelce? ›

Taylor Swift Sings About Wanting to Marry Travis Kelce in 'So High School' Swift is not subtle about her feelings about Kelce and their high school-like romance in this love song's lyrics.

How big is Taylor Swift's engagement ring? ›

The $1 Million Ring

For the ring design, Steven Singer hand selected 7.5 carats total weight of emerald-cut natural diamonds set in a three stone platinum setting. This Art Deco-style ring has high quality diamonds that are colorless and flawless to the eye.

Who cuts Travis Kelce hair? ›

MORE: Travis Kelce says he 'wishes' he could support Taylor Swift at the Grammys. Patrick Regan, a Florida-based barber in his 30's, told "Good Morning America" he is the man behind the Kelce cut.

Why did Taylor Swift refuse the Super Bowl? ›

For years, Swift has allegedly declined the slot due to having inked a “long-term partnership” with Coca-Cola, the rival brand to the Super Bowl Halftime sponsor, Pepsi. When Apple Music took over as the official sponsor in 2022, there were rumors that she was offered the gig.

Who refused to play at the Super Bowl? ›

However, it's not only Rihanna who decided to turn down an offer to headline the Super Bowl halftime show in the past. According to TMZ, Taylor Swift was offered the spot for this year's event but she declined in her bid to focus on re-recording her first six albums.

Why did Justin Bieber turn down the halftime show? ›

A music industry was quoted telling the outlet: "There's no bad blood between Usher and Justin. Justin just wasn't up for it - he just wasn't feeling it." As many would have seen from Usher's high-intensity dance routine, it can be an exhausting process performing in the Super Bowl halftime show.

Is Taylor Swift richer than Elon Musk? ›

Elon Musk has some new company on the list of the world's richest people: Taylor Swift, who's now reached her billionaire “era.” Buoyed by the rise in Tesla stock and the surge in SpaceX's valuation, Musk has reclaimed the title of the world's richest person in an annual ranking of billionaires.

Who is Taylor Swift's richest ex? ›

Calvin Harris, with an estimated net worth of US$300 million, tops the list of singer-songwriter Taylor Swift's wealthiest romantic interests.

Is any singer a billionaire? ›

As of 2024, six music artists have reached the billionaire status on Forbes reports: Jay-Z leading the list with US$2.5 billion, and becoming the first billionaire music artist, followed by Rihanna (the first billionaire female artist), Taylor Swift—the first primarily billionaire artist on the basis of her music and ...

Who is winning the Super Bowl in 2024? ›

The 2024 Super Bowl ended in dramatic fashion with the Kansas City Chiefs defeating the San Francisco 49ers 25-22 in overtime for their second consecutive NFL championsship. Patrick Mahomes, Travis Kelce and the Chiefs secured their fourth Super Bowl win in franchise history and third in the last five years.

Who won the touchdown in the Super Bowl 2024? ›

The Kansas City Chiefs are Super Bowl champions for a third time in the Patrick Mahomes era. Mahomes found Mecole Hardman for a walk-off touchdown in overtime on Sunday to deliver a 25-22 defeat to the San Francisco 49ers in a thriller.

Where is Taylor Swift sitting at the Super Bowl? ›

Swift and her entourage were sitting in a suite courtesy of Kansas City Chiefs tight end Travis Kelce, whom she has been dating since the first few weeks of the NFL season. Kelce reportedly purchased the suite, which cost more than $1 million, sources told TMZ.

What top did Taylor Swift wear to the Super Bowl? ›

Taylor Swift's Super Bowl 2024 Outfit Included a Chic Corset Top: Shop the Look Here. The singer took to the stands with her friends in an all-black shimmering outfit that included Dion Lee's crocheted corset top.

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