Why isn't Taylor Swift performing halftime show? Explaining her Super Bowl 2023, 2024 rejections | Sporting News (2024)

Taylor Swift is planning to attend Super Bowl 58, but will do so as a guest, not a performer.

Swift will fly from Tokyo to Las Vegas to watch the game and support her boyfriend, Travis Kelce, as his Chiefs look to beat the 49ers and win their second consecutive Super Bowl.

While Swift isn't performing at the game, she did have that opportunity. The NFL reportedly asked her to perform the show multiple times, but the pop star declined the league's invitations.

Do those rejections mean Swift will never do it? Not at all. She is just waiting for the right opportunity to perform.

Here's what to know about the Super Bowl halftime show and why Swift isn't planning to participate in it just yet.

MORE HALFTIME SHOW: All Super Bowl performances, 1-57 | 5 best | 5 worst

Why isn't Taylor Swift performing halftime show?

Swift isn't performing the Super Bowl halftime show in 2024 because she doesn't have the time to do so right now, a source told the Daily Mail.

“Taylor is busy with her current tour," the source said. "She has zero time to prepare a Super Bowl show, she will do it eventually, but she is in no rush at all to do it in Vegas or do it in the next couple of years.

“She knows she is at her peak in her career and each move from this point on is as important as the next. Working on her current tour and recording her old music and working on new music and living life are taking up the majority of her time."

That is certainly fair. Swift has been touring the world performing her "Eras Tour" show while preparing for the release of her new album, "The Tortured Poets Department" on April 19. In addition to that, she is dating Kelce and attending most of his games while also attending events such as the Grammys, among others.

As such, it's easy to see why Swift doesn't want to do the halftime show in 2024. It does, however, sound like she would be up to perform at the event at some point during her lifetime. She is simply waiting for the right moment in her career to accept the NFL's offer.

“The Super Bowl will be a nice thing to do someday but it is not a defining moment for her right now," the source told the Daily Mail. "She knows she has all the time in the world, and she always reminds her team that Madonna was 53 when she finally did the show herself, so timing is everything.

“Taylor is well aware of how she wants her career to develop and will do things her way and her way only and will not rush into something she doesn’t want to do just to do it and that includes the Super Bowl."

MORE TAYLOR SWIFT: Travis Kelce dating timeline | How she flew to Super Bowl 58 from Tokyo

When will Taylor Swift perform Super Bowl halftime show?

Swift hasn't announced plans about when she might consider performing the halftime show. She will probably wait at least a few years before doing it, as The Daily Mail reported.

“She wants to be a part of the show at some point and is leaning towards doing it in a few years, especially if the Super Bowl is in Nashville," a source told The Daily Mail. "But when it comes to Vegas, any Taylor fans shouldn’t be excited that she is going to do it, because it isn’t happening.”

Swift will not perform the halftime show in Las Vegas. That honor will go to Usher, who was chosen as the headliner for the mid-game entertainment.

It makes sense that Swift would be interested in performing the halftime show if it was in Nashville. She owns two properties in Nashville and spent a lot of time there as a teenager while pursuing her music career. That connection would make performing the show a bit easier for Swift, as she would be preparing for it in a familiar location.

Nashville has yet to host a Super Bowl, but the city seems likely to at some point. The Titans are getting a new stadium in the city by 2026 and NFL fans packed the city in 2019 when the NFL Draft was held there.

Perhaps the best time for Swift to perform the Super Bowl halftime show will come when Nashville gets its new stadium. That aligns with her timeline of waiting at least a couple of years before taking on the Super Bowl halftime show.

Why isn't Taylor Swift performing halftime show? Explaining her Super Bowl 2023, 2024 rejections | Sporting News (2024)

FAQs

Why isn't Taylor Swift performing halftime show? Explaining her Super Bowl 2023, 2024 rejections | Sporting News? ›

Swift isn't performing the Super Bowl halftime show in 2024 because she doesn't have the time to do so right now, a source told the Daily Mail. “Taylor is busy with her current tour," the source said.

Will Taylor Swift perform at the Super Bowl 2024? ›

While Taylor Swift will likely be at the Super Bowl, she will not perform at the game. Usher will serve as the Super Bowl halftime performer, while Reba McEntire and Post Malone will sing the national anthem and "American The Beautiful," respectively.

Who turned down the Super Bowl halftime show in 2024? ›

Usher's 2024 Super Bowl Halftime Show Invite.

Who won the Super Bowl in 2024, Taylor Swift? ›

The Kansas City Chiefs are Super Bowl champions -- again -- defeating the San Francisco 49ers 25-22 in overtime.

Who is going to the Super Bowl in 2024? ›

The biggest game of the year is here. In just a few minutes, Super Bowl LVIII will kick off. The Kansas City Chiefs and San Francisco 49ers face off in Las Vegas -- the final two teams standing in the 2023 NFL season.

Why doesn't Taylor do the halftime show? ›

For years, Swift has allegedly declined the slot due to having inked a “long-term partnership” with Coca-Cola, the rival brand to the Super Bowl Halftime sponsor, Pepsi. When Apple Music took over as the official sponsor in 2022, there were rumors that she was offered the gig.

Who is singing halftime Super Bowl 2024? ›

Usher performs during the halftime show of Super Bowl LVIII in Las Vegas, Nevada, Feb. 11, 2024. There was a giant marching band, dancers on roller skates, a red piano, and a star-studded stream of stars joining Usher on the stadium stage during his 13-minute performance.

Who refused to play the Super Bowl halftime show? ›

Adele talked about turning down the halftime show during a 2016 concert in Los Angeles, per Billboard. After rumors swirled that Adele would perform at the 2017 Super Bowl, she told a crowd at a 2016 concert in Los Angeles that she rejected the offer. "First of all, I'm not doing the Super Bowl.

Why did Justin Bieber turn down the Super Bowl? ›

A music industry was quoted telling the outlet: "There's no bad blood between Usher and Justin. Justin just wasn't up for it - he just wasn't feeling it." As many would have seen from Usher's high-intensity dance routine, it can be an exhausting process performing in the Super Bowl halftime show.

What was Taylor Swift's reaction to winning the Super Bowl? ›

Taylor Swift was shown on the Super Bowl in-stadium jumbotron and promptly chugged a drink in a way that probably makes Travis's brother Jason Kelce proud.

How many boyfriends has Taylor Swift had? ›

She has 12 publicly-known exes. Here is more about each one. According to Elle, Swift dated Joe Jonas in 2008, but their relationship only lasted a couple of months. Later, Swift revealed that Jonas broke up with her on a 25-second phone call and it served as an inspiration for her album, “Fearless.”

Who was MVP of Super Bowl 2024? ›

Patrick Mahomes

Who will host the 2024 and 2025 Super Bowl? ›

Las Vegas was instead given the Super Bowl in 2024, and New Orleans was moved to a year later. This is far from New Orleans' first rodeo. Next February's event will mark the 11th Super Bowl hosted in the vibrant city. After next year, New Orleans will be tied with Miami for most Super Bowls hosted by a city.

Who will be in Super Bowl 58? ›

Super Bowl LVIII will feature the Kansas City Chiefs against the San Francisco 49ers. 2. This is the second time the Chiefs and 49ers have matched up in a Super Bowl, previously meeting in Super Bowl LIV at the end of the 2019 season. Kansas City won that game, 31-20.

Will Taylor Swift tour again in 2024? ›

Taylor Swift Will Resume 'The Eras Tour' in May 2024: Breaking Down Her Packed Schedule. Taylor Swift's three-hour Eras Tour setlist is no joke — and neither is her schedule. After sold-out runs across the United States, South America, Mexico, Australia and Asia, Swift, 34, has a nearly two-month hiatus.

Will Taylor Swift do the Super Bowl in 2025? ›

Taylor Swift is not confirmed to perform at Super Bowl 2025's halftime show yet, but it is reportedly a possibility. The NFL saw a massive boost in revenue thanks to the 34-year-old's presence at the Chiefs' matches in late 2023 and 2024 (including Super Bowl 58).

Who is doing the Super Bowl halftime show in 2026? ›

The SUPER BOWL LX HALFTIME SHOW officially known as APPLE MUSIC SUPER BOWL LX HALFTIME SHOW will take place on February 8, 2026, at Levi's Stadium, in Santa Clara, California. Taylor Swift will be the headliner of the halftime show. It's the fourth halftime performance to be sponsored by APPLE MUSIC.

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