Why is it called the Super Bowl? AFL's Lamar Hunt, child's toy sparked NFL championship name (2024)

The world's most popular sporting event is here, as the San Francisco 49ers and and Kansas City Chiefs prepare to meet in the 2024 Super Bowl on Sunday, Feb. 11.

This year's Super Bowl is the 58th iteration in NFL history, and the first one to take place in Las Vegas. The game will be played at Allegiant Stadium, home of the Las Vegas Raiders.

The Chiefs, led by quarterback Patrick Mahomes, are aiming to become not only the first team to win back-to-back Super Bowls since New England in 2003-04, but also win their third Super Bowl in the last five seasons. Meanwhile, the 49ers — who defeated Detroit to clinch a Super Bowl berth — are looking for their first Super Bowl win since 1994.

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The NFL championship game has been called the Super Bowl since 1969, the third year of the annual championship game between the winner of the AFL and NFL professional football leagues, which later merged before the 1970 season to create what is now the NFL.

Why is the NFL championship called the Super Bowl? Here's why:

Why is it called the Super Bowl?

While the name seems pretty self-explanatory given the nature of the world's biggest football game, that wasn't always the case. Its origins are actually much less grandiose, and stem from a child's toy.

According to Michael MacCambridge's book, "America's Game," the Super Bowl's name stems from Lamar Hunt, the founder of the AFL. Ahead of the 1966 NFL season, Hunt — who also owned the Kansas City Chiefs — wrote a letter to then-NFL commissioner Pete Rozelle, inquiring whether his NFL champion would be willing to face the AFL champion after the former league's season had concluded.

Hunt had jokingly called the AFL-NFL Championship Game the Super Bowl, noting at the time that it was a name "which obviously can be improved upon." He later acknowledged that name likely popped in his head because his children had been playing with a "Super Ball" toy.

"If possible, I believe we should 'coin a phrase' for the Championship Game," Hunt reportedly wrote Rozelle, "I have kiddingly called it the 'Super Bowl,' which obviously can be improved upon."

Hunt's version of naming the Super Bowl is slightly different. In a 1986 op-ed for The New York Times titled, "Naming the Game," Hunt suggested the moniker was given almost on accident during a 1966 joint committee meeting as details were finalized for the postseason game.

"Then one day, the words flowed something like this: 'No, not those games — the one I mean is the final game — you know, the Super Bowl.'

In his telling, Hunt said the response to his name was "less than underwhelming," and that "we were really more interested in when the room service lunch would come." Still, he confirmed that the name's origin did in fact have its roots in a similarly named children's toy.

"I do not recall any predetermined thought relative to this rather unhistoric moment," Hunt wrote for the Times. "My own feeling is that it probably registered in my head because my daughter, Sharron, and my son, Lamar Jr., (ages 8 and 10) had a children's toy called a Super Ball and I probably interchanged the phonetics of 'bowl' and 'ball.'"

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Who won the first Super Bowl?

Technically, the first winner of the Super Bowl was the AFL's New York Jets, who — led by quarterback Joe Namath — shocked the heavily favored Baltimore Corts 17-6 in the 1969 championship game. (It was retroactively dubbed Super Bowl 3).

The first two championship games between the AFL and NFL in 1967 and 1968 were officially titled "The AFL-NFL World Championship Game," although the game already was being referenced by many as the "Super Bowl" — even before the game officially took on the moniker in 1969.

When is the Super Bowl in 2024?

The Super Bowl has been played on the second weekend of February since 2022, after the NFL extended the regular season another week. From 2004-21, the Super Bowl was played on the first weekend of the month.

This season, the Super Bowl kicks off at 6:30 p.m. ET on Sunday, Feb. 11, from Allegiant Stadium in Las Vegas.

Why is it called the Super Bowl? AFL's Lamar Hunt, child's toy sparked NFL championship name (2024)

FAQs

Why is it called the Super Bowl? AFL's Lamar Hunt, child's toy sparked NFL championship name? ›

Hunt had jokingly called the AFL-NFL Championship Game the Super Bowl, noting at the time that it was a name "which obviously can be improved upon." He later acknowledged that name likely popped in his head because his children had been playing with a "Super Ball" toy.

What toy was the Super Bowl named after? ›

Hunt later said the name was likely in his head because his children had been playing with a Super Ball toy; a vintage example of the ball is on display at the Pro Football Hall of Fame in Canton, Ohio.

What is the Super Bowl trophy called? ›

The Vince Lombardi Trophy

The trophy is a regulation-size silver football mounted in a kicking position on a pyramid-like stand of three concave sides. It weighs 107.3 ounces, 20.75 inches in height and is valued in more than $10,000; each winning team gets to keep the trophy for life.

What was the first NFL championship called? ›

The first two of these games were known as the AFL-NFL Championship Game, as the title Super Bowl was not chosen until 1968. Thus the third AFL-NFL matchup was dubbed "Super Bowl III" and the first two matches were retronamed as Super Bowls I and II.

Why is the championship game for the NFL called the Super Bowl? ›

It was Lamar Hunt, the main founder of the American Football League and owner of the Kansas City Chiefs, who came up on the term “Super Bowl.” As his son, Lamar Hunt Jr., explained, the idea came from his “Super Ball” toy.

Why is Super Bowl called World Championship? ›

In American football, although an IFAF World Championship exists, the United States is so far above and beyond the other nations it faces that the winner of the U.S.-based Super Bowl, a competition limited to the 32 teams in the National Football League, is commonly nicknamed as the world champion by the players, the ...

What was Super Bowl originally called? ›

While the AFL-NFL Championship Game was the official name for the 1967 game played between the AFL champion Chiefs and the NFL champion Packers, the game was often referred to in the media as "the World Series of football." But while that nickname never gained momentum with the general public, several players and media ...

What Super Bowl is 2024? ›

Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, NV on Sunday, February 11, 2024. Download the NFL OnePass app to stay up to date on all official Super Bowl events. Things will look a little different at Allegiant Stadium for Super Bowl LVIII!

Are super balls still made? ›

He first offered his invention to the Bettis Rubber Company, for whom he worked at the time, but they turned it down because the material was not very durable. So Stingley took it to toy company Wham-O; they worked on developing a more durable version which they still manufacture today.

How much was the cheapest ticket to the Super Bowl in 2024? ›

To access our site, disable your adblocker. The cheapest face-value tickets for this year's Super Bowl sold directly by the NFL were about $2,000. And that price was after fans, including season ticket holders, win the chance to fork over several grand to buy them via a lottery system.

How much is a Super Bowl ring worth? ›

They're not free: The cost per Super Bowl ring can run anywhere from $30,000 to $50,000. The New England Patriots' Super Bowl XLIX rings, for instance, cost $36,500 each. A full set of rings for a team can cost upwards of $5 million. Who pays for them: The NFL contributes $5,000 per ring for the first 150 rings.

What is the oldest NFL team? ›

The Arizona Cardinals are the oldest established team in the NFL. They were established in 1898 as an independent team and joined the NFL in its founding year of 1920.

Who played the 1st Super Bowl? ›

Football's escalation in the American consciousness took a great leap forward in 1967, when Bart Starr led the Green Bay Packers to a win over the Kansas City Chiefs at the Los Angeles Coliseum in the first Super Bowl.

Who won the most Super Bowls? ›

The New England Patriots have won the Super Bowl a record six times, most recently Super Bowl LIII in February 2019. Joining them at the top of this list is the Pittsburgh Steelers, whose most recent of their six titles came in 2009.

Why is a championship called a bowl? ›

The term “bowl” comes from the Rose Bowl Stadium which is shaped like, you guessed it – a bowl! This stadium is considered the prototype for many football stadiums around the country.

Why did they change the name to the Super Bowl? ›

While the AFL-NFL Championship Game was the official name for the 1967 game played between the AFL champion Chiefs and the NFL champion Packers, the game was often referred to in the media as "the World Series of football." But while that nickname never gained momentum with the general public, several players and media ...

Why can't we call it the Super Bowl? ›

Sadly for the little guys, the NFL has actually trademarked the term “Super Bowl.” That's why hilarious alternatives have cropped up over the years as brands, companies, and even people try to promote their own events and coverage.

Why is the Super Bowl named with Roman numerals? ›

The idea came from late Chiefs owner Lamar Hunt, who also came up with the name "Super Bowl." According to the NFL, Roman numerals were used to avoid any confusion that could happen since the championship win is recognized the year the season started and not the year in which it ended.

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