8 Benefits of Farmers' Market Shopping (2024)

Written by: Nature's Path Posted under , , Nature's Path on

Farmers' markets are about people who love food, growers and eaters alike. If this seems broad, it should. Those abundant tables bearing fresh fruits and veggies are the bridge between farm and fork, and I cross it whenever I can! Come along one day and I’ll surely be singing the praises of farmers markets.At the farmers' market you can...

1. Find Seasonal Fruits & Veggies

Organic peaches ripened in the summer sun and delivered into your eager hands always outshine the out-of-season varieties that are picked well before they’re ready and shipped from warmer climes. Fortunately, every season has something tasty to offer, from rich winter squash to fresh spring peas, to summer berries (and, well, summer everything), to crisp fall apples. And just to show that Mother Nature always knows best, getting in tune with seasonal eating has a host of nutritional benefits:

  • Berries are full of antioxidants that help protect your skin from summer sun damage
  • Potatoes and butternut squash are chock full of nutrients to keep you warm and nourished over the harsh winter months

2. Get the Freshest Produce Possible

Did that patty pan squash just get fresh with you? Of course it did! At the grocery store, the goods might have been on the shelves for a day or two, in storage before that, on the road before that, in a warehouse before that… you get the picture. Once those store-bought veggies end up on your plate, they’re likely at least a week old. Most market farmers gets up before the sun on market day to harvest, which is why the produce seems extra fresh – those peas have barely had the chance to realize they’ve been harvested. Hooray for local produce!

3. Cut Your Ecological Footprint

You’ll leave some footprints in the grass at your local market, to be sure, but that’s nothing compared to the hundreds, even thousands of kilometers food travels to arrive at supermarkets, and finally your plate. Couple those carbon savings with reusable bags, reduced packaging and plastic, and the breath of fresh air you get while at market, and you’ve got an environmentally friendly – and enjoyable – shopping experience.

4. Opt for Organic

Yes, cutting the distance food travels to arrive on your plate is an excellent move towards sustainability, but research shows those “food miles” only account for 11 per cent of your meal’s carbon footprint – the rest of comes from conventional food production, which requires lots of environmentally unfriendly inputs in the form of synthetic fertilizers and pesticides. Be sure to opt for the organic growers next time you're wantering through the tables.
  • Organic food is not just healthier for you – it’s healthier for the planet too – as the Rodale Institute’s 30-year comparison of organic and conventional confirmed (1)
  • Local markets give you a chance to get the best of organic when it’s in season – at it’s most nutritious and delicious (2)

5. Make Friends with Your Farmers

Farmers markets are the place where you, the eater, get to connect with the hard-working folks who grow your food. These markets contribute to healthy food systems that sustain our land, our community, and our homes. When you support organic farmers at your local market, you directly enable them to stay on the land.

6. Get Expert Advice

How often do you get face to face with the person who grew your food? Markets are a great chance to ask questions about how this vegetable was grown, or the best way to prepare the ever-mysterious kohlrabi (we like it raw, shredded in a salad). A face-to-face conversation goes a long way to re-building your trust in the food system – and to rebuilding the food system itself! And since they’re passionate about growing delicious, healthy food in harmony with nature, they’ll happily talk your ear off about just how they nurtured those juicy tomatoes from seed to your shopping bag.

7. Grow Awareness

Markets also spread awareness of agricultural issues facing our largely urban society, including the truth about organic farming, genetically modified foods, fair pricing for agricultural products, and the abundant variety of fresh seasonal food available in a locally-networked food system. If you’ve been wondering what’s on your plate, chances are the answers are waiting for you at a farmer’s table, nestled among the organic kale.

8. Feel the Love

Farmer’s markets are for everyone, designed to be accessible to all and to create a sense of community engagement – but that doesn’t mean I wasn’t intimidated on my first visit! Whether you seek fresh, affordable greens or local crafts, there is something for you, and ever since that first time a basket of strawberries outshone my red cheeks and conquered my hesitation, I like to think I’ve learned how to get the most out of my friendly neighborhood farmers market. The experience is different from your average grocery store!I know what’s on my list for this weekend’s market. Share your shopping tips, and why you love your local market in the comments below!(1) Weber, C.L., and Matthews, H.S. (2008) Food-Miles and the Relative Climate Impacts of Food Choices in the United States. Environ. Sci. Technol, 42 (10),3508–3513.(2) Hepperly, P. R., Douds, D., Jr., Seidel, R. (2006) The Rodale Institute Farming Systems Trial 1981 to 2005: long-term analysis of organic and conventional maize and soybean cropping systems. The Rodale Institute, Kutztown, Pa. 15-31.

Would you like to be the first to hear about our new products and more?Sign up for our Nature’s Path Newsletter.

Back to blog

About The Author

Nature's Path is committed to making only organic food products since 1985, and that’s something that will never change. As organic pioneers, Nature’s Path believes that every time you choose organic, you cast a vote for a better food system and a more sustainable future for us all.

8 Benefits of Farmers' Market Shopping (1)

Follow Us For News, Contests, Updates and More!

RELATED BLOGS

  • All Thanks to You: Our 2023 Impact December 22, 2023 | Nature's Path Ourpurpose has always been to leave the earth better than we found it, and we're proud to look back at... Read blog
  • The results are in: Discover the latest organic oat breeding research from OSC III December 14, 2023 | Nature's Path Science is at the root of organic agriculture. The more we understand about soil health, ecological cycles, wildlife, water... Read blog

Our Best Sellers

  • Heritage Flakes® Cereal, 32 oz Earth Friendly Bag

    8 Benefits of Farmers' Market Shopping (5)

    • Best Seller

    Heritage Flakes® Cereal, 32 oz Earth Friendly Bag

    Pack of 6

    Regular price
    $66.00

    Regular price
    Sale price
    $66.00
    Unit price
    / per
    • Smart Bran Cereal, 10.6 oz Box

      Smart Bran Cereal, 10.6 oz Box

      Pack of 12

      Regular price
      $67.00

      Regular price
      Sale price
      $67.00
      Unit price
      / per
      • V Vegan
    • Heritage O'S Cereal, 32 oz Earth Friendly Bag

      8 Benefits of Farmers' Market Shopping (7)

      Heritage O'S Cereal, 32 oz Earth Friendly Bag

      Pack of 6

      Regular price
      $67.00

      Regular price
      Sale price
      $67.00
      Unit price
      / per
      • Mesa Sunrise Cereal, 26.4 oz Earth Friendly Bag

        8 Benefits of Farmers' Market Shopping (8)

        • Best Seller

        Mesa Sunrise Cereal, 26.4 oz Earth Friendly Bag

        Pack of 6

        Regular price
        $65.00

        Regular price
        Sale price
        $65.00
        Unit price
        / per
        • V Vegan
        • GF Gluten Free

      Shop Now

      8 Benefits of Farmers' Market Shopping (2024)

      FAQs

      What is a benefit of shopping at a farmer's market? ›

      Farmers markets are the place where you, the eater, get to connect with the hard-working folks who grow your food. These markets contribute to healthy food systems that sustain our land, our community, and our homes. When you support organic farmers at your local market, you directly enable them to stay on the land.

      What are the benefits of buying from local farmers markets? ›

      “Produce from local farmers has spent more time on the vine, on the tree or in the ground, so you get better taste and more nutrients,” she says. “When it comes to fresh fruit and vegetables, the shorter the time and distance from farm to sale, the higher the levels of vitamins and minerals.”

      What is an advantage of farmers markets for farmers? ›

      Farmers markets provide one of the only low-barrier entry points for beginning farmers, allowing them to start small, test the market, and grow their businesses. Stimulate local economies. Growers selling locally create 13 full time farm operator jobs per $1 million in revenue earned.

      How does shopping at a farmers market help the environment? ›

      Buying food from farmers markets is good for the environment, because the food doesn't travel far from where it is cultivated or produced. This means greenhouse gas emissions are lessened because the produce isn't traveling across the country or state.

      What are benefits of shopping? ›

      Whether you like shopping or hate it, you must admit that it has a few benefits. First, shopping is an excellent way to spend your free time and gives you a sense of achievement. It can also be a great way to support your community and economy.

      What are the benefits of shopping at local markets? ›

      10 Benefits of Shopping Local
      • It's convenient. ...
      • It's better for the environment by helping reduce your carbon footprint. ...
      • You help support local businesses. ...
      • You invest in your community. ...
      • It helps create demand for local jobs. ...
      • There are great deals to be found. ...
      • You're likely to find quality products.

      Why you should shop at local farmers market? ›

      Buying directly from a local farmer often ensures your produce is fresher. For many products, this will also mean that it is also better for you. For instance, nutrients in products like fruits and vegetables, nuts and olive oil degrade over time, so fresher really is better.

      Why is it important to buy from local farms? ›

      In conclusion, sourcing food from local farmers is an important way to support local economies, reduce carbon footprints, improve food safety, and promote biodiversity. By making a conscious effort to buy local, we can create a more sustainable and equitable food system that benefits everyone.

      What are the benefits of buying a farm? ›

      Owning a farm offers many financial benefits to its owner, including tax incentives, access to valuable resources, and the potential for increased income from crop sales, rental fees, and livestock production.

      What are the strengths of the farmers market? ›

      In a nutshell, most farmers' market customers come to the markets for the superior quality and freshness, unusual varieties, and a chance to support local agriculture and meet the farmers who grow their food. If you can get much higher quality at a competitive price, you're getting a lot better value for your money!

      How do farmers markets influence our access to healthy food? ›

      Farmers markets provide space for local vendors to sell fresh fruits, vegetables, and other farm products, serve as a place for community gathering, and offer an important opportunity for improved physical and economic access to healthy foods.

      What are the benefits of online farmers market? ›

      5 Benefits of Virtual Farmers Markets for Consumers and Producers
      • Increased Accessibility. Not limited by physical boundaries, this model allows you to reach a wider audience and sell more products. ...
      • Reduced Food Waste. ...
      • Improved Connection Between Producers and Customers. ...
      • More Affordable Prices. ...
      • Environmental Benefits.

      How does buying local products help farmers? ›

      Local food supports local families.

      Local farmers who sell directly to consumers cut out the middleman and get full retail price for their food, which helps farm families stay on the land.

      How do farms help the economy? ›

      Agricultural products contribute to the manufacturing of a huge variety of goods, including food and beverage products, textiles, cleaning and personal products, construction materials, fuels, and more.

      How is shopping local better for the environment? ›

      Shopping locally promotes energy conservation in various ways. Local businesses tend to have smaller-scale operations, which generally require less energy for manufacturing, storage, and transportation compared to larger corporations.

      Why is it better to buy from local farmers? ›

      Local farmers who sell directly to consumers cut out the middleman and get full retail price for their food, which helps farm families stay on the land. Local food builds community. When you buy direct from a farmer, you are engaging in a time-honored connection between eater and grower.

      Why is it important to buy directly from farmers? ›

      Buying food locally is healthier and tastier.

      The long journey to the grocery store also rids produce of most of its nutrients, so when it finally makes it to your plate most of the nutritional value has been lost. Buying locally prevents this loss of nutrients and ensures a high quality taste.

      What are the advantages of shopping in a supermarket? ›

      Supermarkets offer a wide selection of products, from food to toiletries, cleaning supplies, and more. They offer a wide variety of payment options and a variety of ways for you to get your groceries home.

      References

      Top Articles
      Latest Posts
      Article information

      Author: Patricia Veum II

      Last Updated:

      Views: 6617

      Rating: 4.3 / 5 (44 voted)

      Reviews: 83% of readers found this page helpful

      Author information

      Name: Patricia Veum II

      Birthday: 1994-12-16

      Address: 2064 Little Summit, Goldieton, MS 97651-0862

      Phone: +6873952696715

      Job: Principal Officer

      Hobby: Rafting, Cabaret, Candle making, Jigsaw puzzles, Inline skating, Magic, Graffiti

      Introduction: My name is Patricia Veum II, I am a vast, combative, smiling, famous, inexpensive, zealous, sparkling person who loves writing and wants to share my knowledge and understanding with you.