Cinnabon® Company (2024)

Cinnabon® history

It all started with a father, a son and a mission to create the world’s greatest cinnamon roll from scratch. Add in one master baker, months of trial and error, hundreds of different recipes and— BOOM!—you’ve got the sweet, cinnamon-spiced perfection that soon became the calling card of Cinnabon®.

When the father-son duo finally landed on the most magical combination of exceptional ingredients from across the globe, they knew they’d created the perfect recipe. So on December 4, 1985, they transformed their hard-earned dream into a delicious reality with the opening of the first Cinnabon® Bakery in the SeaTac Mall in Seattle, Washington.

Devoured by thousands of eager, waiting guests, the original Cinnabon® cinnamon roll became an instant obsession. To this day, the Cinnabon experience continues to grow to delicious new heights. Not only are there now locations throughout the nation and in over 50 countries worldwide, but the menu has also expanded to offer exciting, new ways for guests to enjoy the irresistible pleasure that only Cinnabon can provide.

Cinnabon® is now one of the world’s most-recognized and sought-after brands. You’ll find it where you shop, travel, dine and play. In fact, you can even find it on grocery store shelves to enjoy our bakery inspired cinnamon rolls right in your own home. And the best news is Cinnabon is just getting started.


Each ingredient tells a story

Makara® Cinnamon

Under the canopy of the tropical forests in Indonesia, the cassia tree produces the sweet, luscious flavor that is exclusively known as Cinnabon® Makara® Cinnamon. It creates a one-of-a-kind experience you can smell and taste.

Fresh-baked Dough

After months of trials, and mounds of ingredients, we found the ideal recipe for our signature dough. Soft, sweet and perfect for baking, it has become the foundation for all our irresistible baked treats.

Waves of Frosting

It’s often been imitated but never replicated. The smooth, Ooey-Gooey™ topping of Cinnabon® cream cheese frosting adds another depth of flavor. Painted all over our rolls, it’s a final layer to perfection.

Coffees

It started with our Mochalatta Chill®, a coffee drink wrapped in blankets of chocolate flavor. From there, we expanded to include the rich, sweet Arabica bean coffees and iced coffees to perfectly complement our Cinnabon® flavors.


Organizations we support

Our mission is to spread warmth – not only in our Bakeries, but also in our community. Just as we reward our guests with fresh baked flavor, Cinnabon® has partnered with several charities that reward deserving men and women for their selfless efforts. Our philosophy is to serve those who serve others. Keeping true to the values of the brand, Cinnabon® proudly supports Operation Gratitude among other philanthropic organizations.


Cinnabon® Company (2024)

FAQs

What company owns Cinnabon? ›

Cinnabon, Inc. The company is co-owned—with Schlotzsky's, Carvel, Moe's Southwest Grill, McAlister's Deli, Jamba, and Auntie Anne's brands—by Focus Brands, an affiliate of private equity firm Roark Capital Group, based in Sandy Springs, Georgia, operating over 5,000 stores.

What is the origin of Cinnabon? ›

Founded in Seattle, Washington In 1985, Cinnabon opened its first bakery on December 4, 1985 at Sea Tac Mall. The brand has grown dramatically since then. As of July 2005, the company had over 600 bakeries worldwide.

Who is Cinnabon franchisor? ›

Franchise Description: Cinnabon Franchisor SPV LLC, the franchisor, is a wholly-owned subsidiary of GoTo Foods LLC (formerly known as Focus Brands LLC). Cinnabon bakeries are retail stores that sell fresh baked cinnamon rolls and related products, which may include alcoholic beverages.

Who bought Cinnabon? ›

GoTo Foods (formerly Focus Brands) is an American company that currently owns the Schlotzsky's, Carvel, Cinnabon, Moe's Southwest Grill, McAlister's Deli, Auntie Anne's and Jamba brands. It is located in Sandy Springs, Georgia, and operates over 5,000 stores.

Are Auntie Anne's and Cinnabon owned by the same company? ›

The name change is designed to highlight the value its brand portfolio, including Moe's Southwest Grill, Auntie Anne's, Carvel and Cinnabon, offers to consumers and franchisees.

How many franchises does Cinnabon have? ›

The brand is known for its irresistible cinnamon rolls that come fresh or prepackaged. The franchise also sells coffee and other drinks. Over the past few decades, the brand has grown to over 1,700 locations in 45 countries.

Why is Cinnabon so famous? ›

Cinnabon® history

It all started with a father, a son and a mission to create the world's greatest cinnamon roll from scratch. Add in one master baker, months of trial and error, hundreds of different recipes and— BOOM! —you've got the sweet, cinnamon-spiced perfection that soon became the calling card of Cinnabon®.

Why does Cinnabon taste so good? ›

The baked-good giant lists three components that set them apart from other retailers: fresh-baked dough, cream cheese frosting, and a proprietary blend of cinnamon (Makara).

Where is Cinnabon headquarters? ›

Cinnabon Frequently Asked Questions (FAQ)

Where is Cinnabon's headquarters? Cinnabon's headquarters is located at 5620 Glenridge Dr., Atlanta.

What is the Cinnabon controversy? ›

Cinnabon Allegedly Banned Pride Decorations, So Workers Went on Strike. Workers say that the alleged ban specifically targets LGBTQ+ workers. Workers at a Los Angeles Cinnabon went on strike to protest the alleged banning of Pride decor from their store.

Is Cinnabon profitable? ›

Yes. Cinnabon say that gross revenues (full bakery in an enclosed mall) average $720,000 per year. Other sources say average revenues (full bakery) are $637,000 per year. Allowing for a 15% margin on these figures, Cinnabon franchise owners may collect net profits of $108,000 or $95,000 per year.

What kind of cinnamon does Cinnabon use? ›

Cinnabon® Classic Roll

Our world-famous cinnamon roll is made with a combination of warm dough, legendary Makara cinnamon, and signature cream cheese for a freshly baked, irresistible sweet treat. Product availability and varieties vary by market.

Does Subway own Cinnabon? ›

Auntie Anne's and Cinnabon are both owned by the Atlanta-based Focus Brands, which is owned by Roark Capital, the very same private-equity group that is trying to buy Subway.

What is Cinnabon worth? ›

Kat Cole, a Former Hooters Waitress, Runs Cinnabon's $1 Billion Empire - Bloomberg.

How many locations does Cinnabon have? ›

As of March 26, 2023 Cinnabon had more than 1,850 locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments.

What brands do Focus Brands own? ›

Focus Brands, the parent company of the Auntie Anne's®, Carvel®, Cinnabon®, Jamba®, McAlister's Deli®, Moe's Southwest Grill®, and Schlotzsky's® brands, signals new era of growth and opportunity with official name change to GoTo Foods.

Does Pepsi own Cinnabon? ›

Short and Sweet: Pepsi Does Not Own Cinnabon

Founded in 1985 in Seattle, Washington, Cinnabon has grown into a global presence, offering its signature rolls in over 1,100 locations across more than 30 countries.

What happened to TJ cinnamon rolls? ›

In 1996, T.J.Cinnamons was bought by Arby's, which was a subsidiary of Triarc Companies. In 2011, Triarc Companies (which is now known as The Wendy's Company) sold 81.5% of Arby's to Roark Capital Group, although the T.J. Cinnamons chain remained with the Wendy's Company.

Why are Cinnabons only in malls? ›

The Short and Sweet Answer

Being in a mall also means Cinnabon can make the most of the shopping atmosphere. Shoppers, drawn in by the delicious smell, are often looking for a quick snack or a treat to fuel their shopping spree, making Cinnabon's location strategy as perfect as their cinnamon rolls.

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